Highlights from Hudl’s Italian Performance Conference 2025

Opening Remarks and Workflow Integration

The day started with a Hudl welcome from Senior Elite Customer Success Manager Paolo Galli and Senior Elite Account Executive Mattia Bordonaro, sharing the company’s vision for performance technology in Italian football - empowering teams to enhance every moment by building the world's most powerful network of sports video and data.

Hudl Solutions Consultant, Irene Martinez, then outlined how the Hudl Ecosystem can streamline workflows from scouting through to match analysis by integrating Wyscout, Hudl, and Sportscode.

Inside the FICG Model

Next, attendees were treated to an in-depth look into how the Italian Football Federation elevates their national teams' performances. In their presentation, match analysts Marco Mannucci (Italy Men’s team), Guido Didona (Italy Women’s team) and Gianluca Mazziotti (Italy under-21s) revealed how they use the Hudl Pro Suite in their workflows.

Hudl Insight: Advanced Match and Set Piece Analysis

Insight automates high-performance workflows and provides customized data and analysis insights for enhanced decision-making. Hudl Implementation Consultant, Gabriele Acerbi, shared how this can be applied in advanced match breakdowns to make better decisions faster.

Martino Vignali, first team match analyst at Al-Nassr, then delivered a presentation remotely about how to gain real tactical advantages by analyzing set pieces with data and video using Insight.

From the initial high-level analysis of a team’s trends and results across a wide variety of set-piece situations through to the shortlist of clips that will ultimately be broken down by the players and staff, Vignali walked through every step involved in the analysis process, making full use of Insight’s dashboards and integration with the Hudl ecosystem.

Data in Scouting and Performance: Expert Insights from Galatasaray’s Marco Fumagalli

After a well-deserved break for lunch, the afternoon kicked off with one of the event’s keynote speeches. Marco Fumagalli, Chief Analyst at current Turkish champions Galatasaray, delivered a standout talk on the impact of data integration in high-performance scouting.

“Scouting is evolving, but it hasn’t lost its essence; data doesn’t replace the human eye, it enhances it,” Fumagalli explained. “The goal is not to replace the scout but to amplify their capabilities through intelligent and accessible tools. Now more than ever, it is essential to combine field expertise with analytical skills.”

Fumagalli also stressed the importance of patience and context when adopting video and data: “Building a data-driven culture requires time, trust, and leadership—it's a process, not an imposition. And when talking about data-driven scouting it doesn’t mean talking only about numbers, but also about context, vision, and sustainability.”

Getting the Complete Picture: The Importance of Physical Data

Gabriele Gnecco, Hudl Senior Solutions Consultant, took to the stage to demonstrate how Hudl Physical Data, derived from broadcast video tracking, gives teams valuable extra context that enables them to compare league standards through physical metrics, and combine with technical performance metrics to provide a complete view of a player's performance.

Hudl Statsbomb: Advanced Metrics for Next-Level Player and Team Evaluation

Irene Martinez returned for the final demonstration of the day, highlighting how Hudl Statsbomb’s advanced metrics - such as On-Ball Value and Pressure Maps - empower better recruitment and tactical decision-making. 

She explained how IQ Scout improves scouting and team planning by comparing KPIs from 122 men’s competitions and 22 women’s leagues, and benefits from the most accurate event data in the industry. Martinez also focused on match-day insights from time-sensitive data and the extraordinary insights gained from digging deeper into Hudl Statsbomb 360 data.