Hudl Acquires TeamUp to Bring Gamified Fundraising to Teams and Schools
- An Innovative Fundraising Leader: The acquisition adds TeamUp's gamified fundraising solutions to Hudl's robust platform of tools for sports organizations. This brings a proven, modern fundraising tool straight to coaches and athletic departments.
- Continued Fan and Operational Investment: This milestone reinforces Hudl's commitment to helping sports organizations engage fans and streamline operations. Hudl Fundraising From Team Up joins an ecosystem that already includes digital ticketing, livestreaming and team management capabilities like scheduling, communication and registration.
- Support for the Whole Sports Community: By eliminating traditional, burdensome door-to-door sales, this expansion gives valuable time back to athletic directors, coaches, athletes, parents and booster clubs.
- Proven Results: High School sports teams using TeamUp’s approach have raised an average of $8,000+ per event*.
LINCOLN, NEB. — July 8, 2026 — Hudl today announced the acquisition of TeamUp (Fundsave, LLC). TeamUp is a gamified athletic fundraising platform. It helps high school and college sports programs raise money through team events. Hudl, the global leader in sports performance analysis and video technology, will now support coaches from their first fundraiser to the final film session of the season.
"Traditional athletic fundraising is a massive burden on athletes, parents and booster clubs," said David Graff, CEO of Hudl. "Coaches want to focus on coaching. Athletes want to focus on competing. By bringing TeamUp's modern, proven fundraising approach into the Hudl ecosystem, we’re giving valuable time back to everyone involved and letting organizations focus on the game."
TeamUp pairs gamified fundraising with Hudl’s expanding suite of fan engagement and operations tools including digital ticketing, livestreaming, and registration and team messaging capabilities like scheduling, communication and management. Together, they give athletic directors a single platform to run their programs.
The TeamUp platform replaces traditional door-to-door fundraising campaigns with high-energy events where athletes compete for points and badges while their community donates. High School sports teams using TeamUp’s approach have raised an average of $8,000+ per event*.
"Everything we've built at TeamUp has been centered around one question: How do we make life easier for coaches? By joining Hudl, we're combining best-in-class fundraising with the tools coaches already rely on every day, creating an experience that saves time, builds stronger teams, and delivers better outcomes for schools." said Mark Teckenburg, founder and CEO of TeamUp.
For more information, visit https://www.hudl.com/solutions/sports-management/fundraising.
*Data based on gross revenue from events run between July 1, 2024 and July 1, 2026. Results not guaranteed and will vary based on program size, sport, engagement, and other factors. Use of services is subject to standard terms and conditions.