Hudl will serve as the central solution for TCAL member schools, providing digital ticketing, livestreaming, video exchange and performance analysis tools.
Lincoln, NE | June 2, 2025 - Hudl has been named as the exclusive strategic partner for the Texas Christian Athletic League (TCAL), becoming the organization's sole provider for digital ticketing, livestreaming, video league exchange and coaching tools across its member schools.
With over 45,000 students, Hudl will support TCAL's member schools and their goals of modernizing operations, creating revenue opportunities and enhancing the coach and student athlete experience through equal access to Hudl’s suite of tools.
“Our partnership with TCAL marks a major step forward in expanding our digital ticketing, livestreaming and video exchange offerings across Texas,” said Kayla Mount, Senior Partnerships Manager at Hudl. “Together, we’re equipping TCAL’s schools, athletes and fans with modern tools that enhance the game-day experience and streamline operations for administrators. And by combining livestreaming and digital ticketing with a revenue-sharing model, we’re helping TCAL programs run more efficiently, better engage their fan base and unlock new funding opportunities to support their teams," shared Mount.
Hudl is working closely with TCAL throughout the spring to build a strong foundation for its member schools. By offering hands-on support, the entire organization will be equipped to make the most of the platform in the 2025-26 school year. At the forefront of this partnership is Hudl's commitment to provide every member of the TCAL with opportunities to generate revenue. In support of this effort, TCAL schools using Hudl Tickets will receive 75% of the Hudl service fee back in the first year.
“TCAL is incredibly excited to announce this partnership. Hudl is an industry leader in video sharing, streaming, and ticketing for events and with their fee sharing program we are thrilled at what this means for our member schools,” said Darryl Crain, Executive Director of the Texas Christian Athletic League. We can’t wait to share with all of our coaches the benefits and advantages of this wonderful relationship.”
Hudl and the TCAL are committed to providing consistent access for families and fans to watch every game. Member schools will be empowered with multiple avenues to generate revenue for their programs. Schools leveraging Hudl TV will have the ability to monetize every event streamed during the regular season, and will have access to TCAL-branded Hudl TV pages to stream key postseason events.
“We’re excited to support passionate communities with a seamless experience for their fans. By providing one place to stay connected with their favorite teams, each school unlocks stronger revenue opportunities led by our Ticketing Payback Program,” said Mount.
The TCAL will also provide all league teams with equal access to game film for football, volleyball, and basketball via Hudl’s league exchange. Teams without Hudl accounts will receive free, exchange-only access, with the future goal of a full exchange mandate for regular season and playoffs.
This partnership represents a major step forward for Texas high school sports and reflects a shared vision to empower schools, elevate student-athletes and build a future where technology supports every aspect of the game. Keep an eye out for more details from Hudl and TCAL as the new school year approaches.
About the Texas Christian Athletic League (TCAL):
The Texas Christian Athletic League (TCAL) is a statewide organization that partners with private, faith-based schools to provide meaningful opportunities for student-athletes to grow both on and off the field. With a strong emphasis on Christian values, TCAL promotes competition, sportsmanship, and leadership through a wide range of athletic and academic programs. By focusing on character development and community, TCAL helps students build the confidence and discipline they need to succeed in sports, school, and life. To learn more, visit www.teamtcal.org.
About Hudl:
Hudl empowers more than 315,000 teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets, and updates on all the information fans care about. Learn more at Hudl.com.
Press Contact:
Tyler Thomas
Senior Director of Content + PR
Hudl
Tyler.Thomas@hudl.com
