Home → Elite → Football → Performance Analysis Football Performance Analysis Tools for Individual Player Development Coaching at the Academy Level 23 Feb, 2023 Within a modern club environment, individual development at the academy level needs a coordinated effort to deliver results. And in order to compete, you need to build the best program. James Brayne, Head of Coaching U13-U21 at Birmingham City FC talks us through their process within the club– how they utilize their performance workflows to develop some of England’s rising stars in football. At the academy level it’s all about development. At some of the biggest clubs in the world, the investment in individual development for their youngest competitors has never been higher. When you look at English clubs in particular, Birmingham City FC is highly regarded as one of the country's best. The success of its talent development model can be seen across the world of football, none more noticeable than in the rise of wonderkid Jude Bellingham– who left Birmingham at 18 for Borussia Dortmund, and has further burst onto the world stage this winter with the Three Lions in Qatar. They’ve had others too– Nathan Redmond, Jack Butland, Demari Gray, among many others. In order to compete in the modern high performance environment, you need to build the best program– and it’s through tools within the Hudl Pro Suite that James Brayne, Head of Coaching U13-U21 at Birmingham City FC, is achieving unrivaled success in the development process. James takes us inside their mindset, and gives a glimpse into the program they’ve built over his seven years at the club.