The partnership brings industry-leading video analysis and performance insights to one of Canada’s premier development leagues.
Lincoln, Nebraska, September 2, 2025 - The Manitoba U18 AAA Hockey League, one of the premier development leagues in the province, and Hudl, a global leader in sports performance analysis and scouting, have announced a comprehensive three-year partnership running through the completion of the 2027-28 season.
Under this exclusive agreement, Hudl becomes the league's sole performance technology partner, with Hudl Instat designated as the standard video analysis platform across all teams. This collaboration will equip coaches and athletes throughout the league with cutting-edge tools to support player development, strategic planning and comprehensive game analysis.
Through Hudl Instat's advanced technology, teams will benefit from detailed video breakdowns, in-depth individual and team statistics and powerful scouting insights — all aimed at elevating performance both on and off the ice. As part of the partnership, league teams will also receive exclusive discounts on additional Hudl products including FastModel Sports for play design and Hudl Sportscode for advanced analysis workflows.
“We’re excited to renew our partnership with the Manitoba U18 AAA Hockey League and continue building on the success we’ve enjoyed together,” said Ali Alamdari, Senior Strategic Partnership Manager at Hudl. “With Hudl Instat continuing to be used across the league, Manitoba coaches and athletes can count on consistent access to elite performance tools that support long-term development and elevate the standard of play. Manitoba has shown real leadership in embracing the best technology to grow the game and we’re proud to help their teams make every moment count.”
The partnership underscores the league's continued commitment to providing its athletes with the highest level of support and resources as they strive for excellence and advancement in the game of hockey. By standardizing on Hudl's comprehensive platform, teams will have consistent access to powerful video analysis capabilities that have become essential tools in modern hockey development.
“The Manitoba U18 AAA Hockey League is proud to announce a continuation of its relationship with Hudl for an additional three years, beginning with the 2025/26 season. Our management group voted unanimously to continue with Hudl after the completion of our current two year contract,” said Don McIntosh, President of Manitoba U18 AAA. “The league's main goal or mission is to provide an opportunity for players in the league to advance to the next level– be it Western Hockey League, Junior A or College hockey in the States. Utilizing Hudl provides an ideal opportunity to have coaches assist players in meeting the players aspirations.”
The integration of Hudl Instat across the Manitoba U18 AAA Hockey League will provide coaches with detailed post-game analysis, real-time statistical insights, and comprehensive scouting reports. Players will benefit from personalized video reviews and performance tracking that supports their individual development goals and recruitment opportunities.
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About Manitoba U18 AAA:
The under 18 AAA Hockey League was established in 1984. Today the league has thirteen teams with twelve in Manitoba and one in Kenora, Ontario. Annually the Teams compete through the regular schedule playing each other two games at home and two games on the road.
The top eight teams compete through three rounds of playoffs with the eventual winner competing in the Telus Cup Regionals against the Saskatchewan representative and the North Ontario representative and a Host Team. The winner of this competition will compete in the National event referred to as the Telus Cup.
The league is administered through a management group consisting of an elected Executive and a Team Director from each team in the League.
About Hudl:
Hudl empowers more than 325,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.
Press Contact:
Tyler Thomas
Senior Director of Content + PR
Hudl
Tyler.Thomas@hudl.com
