The leading performance analysis platform will provide a league-wide video exchange and analytics, discount partner pricing and resources.

Lincoln, NE - October 11, 2023

Hockey Alberta, including the Alberta Female Hockey League (AFHL) and Alberta Elite Hockey League (AEHL), has picked Hudl as its exclusive video exchange platform and analytics provider. 

Hockey Alberta is a leading organization in exceptional service, experience, and innovation for its members. This partnership equips teams with industry-leading technology for performance analysis, scouting and recruiting tools.

“We aim to improve the experience for athletes and coaches in youth hockey by delivering data and video analysis. Hockey Alberta's strong team values for both the AEHL and AFHL align with our goals to elevate hockey on and off the ice,” said Rachel Krasnow, Head of Strategic Partnerships at Hudl. “This partnership allows us to further our mission of giving every athlete the shot they deserve.”

The league exchange platform delivers a free centralized library where all teams can share video and upload and exchange game film and stats, making it easier than ever to access content..

“Hockey Alberta is pleased to be able to partner with Hudl to provide additional opportunities for our athletes in the Alberta Elite Hockey League and the Alberta Female Hockey League. Working with an industry leader in video stats and analytics such as Hudl not only benefits our AEHL and AFHL teams but also allows our individual athletes to showcase their talents to a broader network of scouts around the world,” said Mike Klass, Director of Business Operations for Hockey Alberta.

In addition to the video exchange platform for the older age groups, all teams ages U13 and below can take advantage of exclusive partner pricing on Hudl solutions. Plus, all Hockey Alberta members will have educational opportunities and resources provided by Hudl.

For Hockey Alberta teams looking for information on the league exchange platform, please contact your Hudl Representative. You can find more info on Hudl package options here.

About Hockey Alberta:

Hockey Alberta is one of the 13 member branches of Hockey Canada, and is the Provincial Sports Organization and governing body for organized amateur hockey in the Province of Alberta, encouraging competition on both a competitive and recreational level for those who enjoy hockey for the sportsmanship, skill and enjoyment it can provide. Hockey Alberta was formed in 1907, and provides services and resources in the areas of governance, seasonal and day-to-day operations, and partnerships. For more information, go to

About Hudl:

As a global leader in performance analysis technology, Hudl helps more than 200K sports teams—from grassroots to the pros—prepare for and stay ahead of the competition. A complete suite of video and data products ensures coaches have the insights they need and athletes get the shot they deserve. 6M users across 40+ sports use Hudl's best-in-class software, hardware and services, including online coaching tools, mobile and desktop apps, smart cameras, livestreaming, wearables, analytics, professional consultation and more. Learn more

Press Contact:

Tyler Thomas
Senior Director of Content + PR