Hudl Earns FIFA Certification for Broadcast Tracking, Empowering Smarter Scouting

Lincoln, NE, 11 August 2025 - Hudl, the world’s leading provider of cloud‑based technology connecting video and data for sport, has earned FIFA Basic Certification for its broadcast‑tracking solutions. That expertise powers Hudl’s Physical Metric data, giving football clubs trusted performance insights for smarter scouting.

As football scouting continues to evolve, modern clubs are blending video and data to shape smarter decisions. Clubs increasingly assess players not just by technical skill or tactical awareness but by physical attributes like speed, endurance and off-ball movement.

Until recently, evaluating physical performance required GPS wearables, limiting analysis to a club’s own players. Hudl’s certified broadcast-tracking solution changes that. By converting two-dimensional video into accurate positional data, Hudl’s system generates detailed physical metrics from match footage alone covering more than 100 global competitions, providing insights at scale. 

“This certification reflects Hudl’s commitment to building tools that shape the future of football analysis. AI-driven physical data unlocks new possibilities for talent ID, performance benchmarking and global scouting,” shared Ty Chin, GM of Elite Football. 

Hudl’s FIFA-certified solution unlocks physical metrics, helping clubs to:

• Apply consistent physical benchmarks across leagues and regions
• Compare players from different competitions using objective data
• Strengthen scouting and recruitment with trusted insights

Hudl’s broadcast-tracking system, part of Hudl’s Pro Suite, is designed for professional scouting and performance analysis, delivering accurate data at scale. When clubs need objective metrics on an external player’s speed, distance covered or off-ball movement, broadcast tracking is the answer.

With certified broadcast-tracking expertise, Hudl gives clubs the confidence to evaluate talent—no matter where they play. As the game evolves, so do the tools to scout smarter, recruit better and compete at the highest level.

About Hudl 

Hudl empowers more than 315,000 teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets, and updates on all the information fans care about. Learn more at Hudl.com.