How Video Analysis Keeps Richmond Tigers Kicking at the Top of the AFL


Established in 1885 and with 11 Premierships to their name, Richmond Football Club are one of the most sto­ried Australian Rules Football teams in the his­to­ry of the com­pe­ti­tion. Here’s how video helps this suc­cess­ful team stay ahead of the game. 


Richmond have been a lead­ing club in recent AFL his­to­ry, win­ning the 2017 Grand Final and fin­ish­ing first in the reg­u­lar sea­son in 2018.

Video analy­sis is now an essen­tial tool in Australian rules foot­ball and Tigers Football Technology Coordinator Simon Reinsch cred­its it as a key con­trib­u­tor towards this cur­rent suc­cess­ful peri­od for the club.

Hudl and Sportscode are used in basi­cal­ly any­thing and every­thing that we do,” Reinsch said.

Both are a vital tool for analy­sis and com­mu­ni­ca­tion and have allowed our coach­es to learn more about the game and teach what they want in an extreme­ly effec­tive way. Using Sportscode, we look at a wide range of met­rics for every game, such as con­test­ed pos­ses­sions to scor­ing per­cent­ages from dif­fer­ent zones on the ground.

There are so many dif­fer­ent fac­tors in a foot­ball game that con­tribute to the end result, with­out Sportscode it would take years to go through every metric.”

A key chal­lenge for Australian rules analy­sis is break­ing down unique game scenarios. 

There are spe­cif­ic struc­tures in Aussie Rules where the play­ers are required to set up in cer­tain sit­u­a­tions and in dif­fer­ent zones of the field,” Reinsch said. Identifying which role a play­er is play­ing and then if they are in the cor­rect posi­tion is made a lot eas­i­er with video analysis.”

A key exam­ple of this is a stop­page’, a peri­od in the game where the ball is brought back to the umpire and the teams set up in a way to best con­test the ball back in to possession. 

We use a mul­ti-cam­era set­up to analyse the best way to set up their receivers before the ball is spiked back into play after a stop­page,” said Reinsch.


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There are so many dif­fer­ent fac­tors in a foot­ball game that con­tribute to the end result, with­out Sportscode it would take years to go through every metric.”

This mul­ti-cam­era sys­tem is manda­to­ry due to Richmond’s home ground being the 100,000 capac­i­ty Melbourne Cricket Ground — the tenth largest sta­di­um in the world. This large area needs to be cov­ered by film in order for the Tigers’ three analy­sis staff to work effectively.

Given it is a 360-degree game, the fact we are able to view and con­duct analy­sis across four dif­fer­ent angles of vision simul­ta­ne­ous­ly is incred­i­bly impor­tant and very use­ful,” Reinsch said.

Being able to go back and look at all pre­vi­ous stop­pages in the same sit­u­a­tion, the ana­lyst or coach can then take the vision and show the play­er live or post match to edu­cate them and in turn make them bet­ter for the bet­ter of the teams success.”

Video analy­sis has also been effec­tive for Richmond in improv­ing the indi­vid­ual per­for­mances of play­ers, with ruck­man Toby Nankervis using live video feed­back to make adjust­ments to his game.

Nankervis fin­ished a stand­out 2017 rat­ing fifth at the club for total clear­ances and tack­les, while also record­ing the sev­enth most hit outs in a sea­son by a Richmond play­er (593).

Toby likes to review each of his cen­ter bounce involve­ments for each quar­ter at every break,” Reinsch said.

His plays are cod­ed live through­out the game, and at each break he will watch this on an iPad which inte­grates with Sportscode. This live review is great for Toby as he can get some instant feed­back from his coach who has already seen the vision and see it him­self to back up his own thoughts on the game so far.

If he isn’t per­form­ing the way he wants, he gets jus­ti­fi­ca­tion and is able to change a few things with­out hav­ing to wait till it’s too late after the game.”

Given it is a 360-degree game, the fact we are able to view and con­duct analy­sis across four dif­fer­ent angles of vision simul­ta­ne­ous­ly is incred­i­bly impor­tant and very useful.”

Aside from live feed­back, play­ers who require train­ing on kick­ing tech­nique will work with a team coach and ana­lyst and film using Hudl Technique, which they can use to break down their kick­ing move­ments biomechanically.

Reinsch and his team have set up a stream­ing device to be able to instant­ly review kick­ing rep­e­ti­tions on a big screen for the play­er to view on the spot and then mod­i­fy tech­nique as needed. 

It’s been a high­ly-suc­cess­ful era for the Tigers and their jour­ney has been inter­twined with the use of video. We have cer­tain­ly come a long way from the tra­di­tion­al broad­cast view that was the only angle pro­vid­ed under a decade ago,” said Reinsch.

Our club-wide mantra is to dri­ve high stan­dards and play to your strengths, and we feel video gives us a great chance at doing just that.”

Find out why Hudl is so use­ful for elite clubs, or take a look at our pro­fes­sion­al case stud­ies for Aussie Rules’ West Australian Football League and Top 14 Rugby side Stade Rochelais.