Hudl Brings the West Australian Football League Closer Together through Video

Through holis­tic imple­men­ta­tion of Hudl and Sportscode, the WAFL are find­ing ways to improve through video.

Hudl Brings the West Australian Football League Closer Together through Video

Through holis­tic imple­men­ta­tion of Hudl and Sportscode, the WAFL are find­ing ways to improve through video.

The West Australian Football League (WAFL) is a State League com­pe­ti­tion com­prised of nine clubs, with three grades — League, Reserves and Colts. It’s the pre­mier com­pe­ti­tion in the state for Australian Rules Football.

Most of their play­ers are semi-pro­fes­sion­al ath­letes and have full-time employ­ment or study out­side of foot­ball. This means it’s all the more crit­i­cal to have access to footage wher­ev­er they are. 

We caught up with Luke Sanders, the Operations Manager for WAFL, to talk about the league’s imple­men­ta­tion of Hudl and Sportscode this sea­son, and to see how the imple­men­ta­tion impacts the league as a whole.

What ultimately led you to Sportscode and Hudl as a league-wide solution for analysis?

The WAFL com­pe­ti­tion was inves­ti­gat­ing a cloud-based solu­tion to store and exchange our match day vision and enable stake­hold­ers to down­load match­es — replac­ing the need for clubs to phys­i­cal­ly pick up the vision from the WAFL. Some WAFL clubs were already using Sportscode and Hudl, so it was the best solu­tion for the com­pe­ti­tion and clubs needs.

“[We] want­ed an effi­cient solu­tion based on the geo­graph­i­cal loca­tion of clubs and oth­er stake­hold­ers around Australia that need­ed to access the vision. Hudl pro­vid­ed an exchange solu­tion for the competition.”

Walk me through how the teams use Hudl and Sportscode.

The com­pe­ti­tion uploads the vision on a Saturday night or Sunday morn­ing, enabling clubs to down­load the vision and align to Sportscode. The WAFL clubs then uploaded the cod­ed data to their page and push the vision through Hudl to their play­ers and coach­es. This elim­i­nates the need to use desk­top com­put­ers or lap­tops and hard dri­ves, [and] enables play­ers to access for review purposes.

We have also enabled the WAFL umpire’s access to a page where they edit indi­vid­ual pack­ages, which has been a use­ful feed­back tool between coach­es, play­ers and umpires.”

How easy was it to implement Hudl?

The imple­men­ta­tion of Hudl has been fair­ly seam­less. However there are clubs that are util­is­ing Hudl to max­i­mum effect and oth­er clubs who are only using the sys­tem as an exchange ser­vice for vision.”

Can you provide us with an example of a team using both that led to success directly on the pitch?

I don’t have any spe­cif­ic exam­ples of how the teams are uti­liz­ing the pro­gram specif­i­cal­ly, but I per­son­al­ly believe there is a cor­re­la­tion between the suc­cess­ful clubs and the inter­ac­tion they have between their coach­es and play­ers and per­for­mance on and off the field.”

How have these tools elevated the play within your league?

Hudl has enabled the WAFL clubs to inter­act with play­ers on a plat­form that is cost effec­tive and reli­able, hence ele­vat­ing the expe­ri­ence for play­ers and coaches.” 

What stands out to you the most about Hudl? 

The main fea­ture is the increased effi­cien­cy and tim­ing to enable clubs to push the vision to play­ers and coach­es, who all have full-time jobs out­side of foot­ball, assist­ing clubs with time management. 

The oth­er fea­ture that some clubs are using is the high­lights func­tion, enabling quick uploads of vision to social media.

“[Hudl] is the best solu­tion that we have been able to source and links well with the Sportscode prod­uct that clubs are using.”

How do you see your league using tools like this in the future?

The WAFL is com­mit­ted to ensure that our clubs have access to the most up to date tech­nol­o­gy and the most effi­cient solu­tion for the com­pe­ti­tion, clubs and our exter­nal stakeholders.”