Hudl’s Exclusive Multi-Year Partnership with Hockey Alberta Brings Hudl InStat or Hudl Assist For All Teams Across the AEHL and AFHL
LINCOLN, Neb., 27 October 2026 – Hudl, the global leader in sports performance technology, today announced a multi-year renewal and expansion of its exclusive partnership with Hockey Alberta, the governing body for amateur ice hockey in the province of Alberta, Canada.
"The expansion of our Hudl partnership reflects our commitment to continuously improving the elite hockey experience in Alberta,” said Aaron Rawlake, commissioner of Elite Hockey, Hockey Alberta. “By bringing all elite leagues onto a common platform, we are creating greater alignment across the pathway while equipping our athletes and coaches with the tools they need to learn, grow, and perform at their highest level."
The agreement names Hudl as the Exclusive Performance Technology Partner of Hockey Alberta across video analysis, performance data, and recruiting categories, with all teams competing in the Alberta Elite Hockey League (AEHL) and Alberta Female Hockey League (AFHL) adopting Hudl InStat or Hudl Assist.
"We are thrilled to expand our partnership with Hockey Alberta, providing resources to help give every athlete across the organization the shot they deserve," said Rachel Krasnow, head of strategic partnerships at Hudl. "Hockey Alberta holds the highest standards for their teams, coaches and athletes, and we are proud to provide the membership the best in performance technology through leveraging Hudl InStat or Hudl Assist to the fullest."
About Hockey Alberta
Hockey Alberta is the Provincial Sports Organization and governing body for organized amateur hockey in the province. At Hockey Alberta, we encourage competition on both a competitive and recreational level for those who play hockey for the sportsmanship, skill and enjoyment. Hockey Alberta is made up of over 200 Members, encompassing Minor Hockey Associations, Leagues, Recreation/Pond Hockey, Para Hockey, and Accredited Schools, representing over 100,000 participants. We are committed to fostering a safe, inclusive, and competitive environment for all athletes of all ages and skill levels.
About Hudl
Hudl is the global leader in sports performance technology, helping coaches and athletes from youth levels to the pros improve through video analysis, data insights, and cutting-edge tools. More than 200,000 teams across 40+ sports in over 100 countries use Hudl to analyze performance, identify talent, and gain a competitive edge. For more information, visit hudl.com.
