Exclusive agreement establishes Hudl as Ontario Soccer’s official Sports Performance Technology Partner.
LINCOLN, Neb., 20 October 2026 – Hudl, the global leader in sports performance technology, today announced the renewal and expansion of its successful partnership with Ontario Soccer, naming Hudl the exclusive Performance Analytics and Capture Partner of the organization. The multi-year agreement spans the innovative video analysis, auto-capture, performance data, and recruiting categories used by some of the world’s leading soccer organizations, Leagues, and Clubs, in both the professional and amateur realms.
"This partnership is a milestone in the implementation of the Ontario Soccer Technical Development Plan and aligns with our commitment to innovation, education, and excellence by providing greater access to performance analysis tools, coach learning opportunities, modernization of officiating mentorship and resources that support player development and advancement at all levels of our game in Ontario, while integrating seamlessly with our MySoccer App powered by BMO,” said Matt Ferreira, chief technical officer, Ontario Soccer. “Together with Hudl, we are helping build a more connected, informed, and progressive soccer ecosystem for Ontario."
Under the agreement, Ontario Soccer’s Provincial Xcel Program will have access to the brand-new Focus Flex cameras, Hudl Assist+ analysis tools, and Titan — Hudl’s wearable performance tracking technology — while all Ontario Player Development League (OPDL) program age divisions will continue to benefit from the mandatory use of Hudl’s League Exchange platform. The partnership establishes Hudl as the presenting partner of Ontario Soccer across all sports performance technology categories, strengthening ties to the organization’s network of more than 500 affiliate Clubs serving over 380,000 registered players across the province.
“We are thrilled to expand our partnership with Ontario Soccer across our performance technology product offerings," said Rachel Krasnow, head of strategic partnerships at Hudl. "Ontario Soccer aligns with our goals to invest in the growth of their athletes, education for their coaches and more, and we are looking forward to leveraging the Hudl suite to help make every moment count for Ontario Soccer members."
The expansion builds on an established relationship between Hudl and Ontario Soccer, consolidating all sports performance technology under a single provider across the province’s governing body, which is the largest Provincial Sport Organization in Canada. The deal further strengthens Hudl’s presence across Canadian soccer at the provincial level, while offering interested Ontario Soccer Member Clubs from the OPDL and Integrated Soccer League (ISL) and beyond a fully integrated platform connecting video, data, auto-capture, and wearable analytics supported by special member discount rates and offers to support a seamless transition toward Hudl’s market-leading technology.
About Ontario Soccer
Founded in 1901, Ontario Soccer is currently comprised of more than 500 Clubs servicing over 24,000 teams with 380,000 registered players, 70,000 coaches and managers, and 9,400 match officials, as well as countless volunteers, parents and supporters encompassing a direct, multi-cultural community of over 1,000,000 Ontarians.
Ontario Soccer develops and delivers exceptional and sustainable programs and services throughout Ontario with the mission of providing leadership and support for the advancement of soccer in collaboration and cooperation with our member District Associations and Clubs, partners and other stakeholders. Ontario Soccer owns and operates the Zanchin Automotive Soccer Centre in Vaughan, Ontario as well as operating the Ontario Player Development League (OPDL); the province’s premier standards-based youth development program, as well as “Team Ontario”, Ontario Soccer’s Provincial Xcel program. Ontario Soccer proudly supports Canada Soccer’s National Teams, the Canadian Premier League, Toronto FC and the Northern Super League.
The overall objective of Ontario Soccer, as a hub for Coach, Match Official and Player Development, is to be innovators and leaders in sport and to assist with the equitable development of soccer as a healthy lifestyle choice, provide a talented pathway for participants to excel and encourage inclusive community involvement at all levels.
About Hudl
Hudl is the global leader in sports performance technology, helping coaches and athletes from youth levels to the pros improve through video analysis, data insights, and cutting-edge tools. More than 200,000 teams across 40+ sports in over 100 countries use Hudl to analyze performance, identify talent, and gain a competitive edge. For more information, visit hudl.com.
