Fulham FC Selects Hudl to be Official Player Performance Insights Partner
20 May 2025
3 min Read
Discover how Fulham FC are revolutionizing their athlete monitoring by partnering with Hudl.
Fulham have chosen Hudl to be the club’s Official Player Performance Insights Partner through to 2028.
As part of this multi-year partnership, Fulham will lead the way in the Premier League by integrating Hudl’s athlete monitoring solution – the recently launched Hudl Signal – into their human performance workflows.
The ambitious West London club have made significant strides in recent years, pushing towards European qualification in the league, upgrading infrastructure, and increasing capacity at their stadium, Craven Cottage.
Expanding on their existing use of Hudl analysis and recruitment products, this enhancement of their athlete monitoring represents the next step in Fulham’s commitment to cutting-edge player development and well-being. The incorporation of Hudl Signal will help enhance injury prevention strategies, manage player workloads more precisely, and ensure training is consistently performed in optimal physical condition.
“It could be argued that the best ability for an athlete is availability, and too many athletes around the world train without receiving the best technology to give them the best insights into how to stay healthy, recover from injury, and prepare for the demands of competition,” said Hudl’s Senior Director of Global Football, Ty Chin.
The addition of Hudl Signal’s advanced cloud-based software, combined with WIMU’s high-end hardware, will provide Fulham with science-backed data accuracy and critical data-informed performance insights.
This will give Fulham FC’s Men’s, Women’s, and Academy teams equal access to the resources and data required to always be match-ready, while allowing for proactive player welfare management immediately post-game for effective and considerate recovery, leading to more consistent player performance.
“Our long-standing and valued relationship with Hudl has naturally led us to an exciting expansion into athlete monitoring with Hudl Signal. With a suite of tools now at our disposal, we can gain deeper insights into optimising player performance, training regimens, and injury risk. We believe Hudl Signal will make us more effective in the decision-making across these areas,” said Fulham’s Head of Player Insights, Lewis MacMillan.
“By partnering with Hudl, our idea of an integrated, efficient, holistic approach to athlete data analysis can be realised. We see this as a big step forward, breaking down departmental silos and elevating our practice across the club to better understand our athletes' development and performance.”
Lewis MacMillan - Fulham FC, Head of Player Insights
Seamlessly integrated within the Hudl Pro Suite unified ecosystem, the arrival of Hudl Signal means athlete monitoring data will connect effortlessly with video, tactical tools, and performance analysis. As a result, Fulham’s coaching staff will save vital time, resources, and inform strategic decisions faster and more accurately.
“With Hudl Signal bringing athlete monitoring into the Hudl Pro Suite, we really feel we’re offering the whole sports performance analysis workflow in one integrated ecosystem. And we’re really excited to support innovative elite teams like Fulham in unlocking critical insights and elevating athletic performance through efficient, data-informed decision-making,“ Ty Chin added.
The deal also means Fulham will start using Hudl Focus cameras at their Motspur Park training ground, ensuring staff effortlessly capture and analyse every key moment on the pitch.
Equipped with AI-power tracking, Focus Outdoor’s effortless integrations allow for automatic recording based on team schedules, direct feeds into Hudl Sportscode for live analysis, and swift post-game reviews through automatic uploads.
This streamlined unification of Hudl’s analysis tools club-wide will efficiently deliver insights under one connected platform and will directly contribute to athlete and competitive success.
