At Elmhurst University, Hudl Focus Replay Drives Equity and Performance
Elmhurst University’s Glen Brittich shares how moving to multi-angle capture and Focus Replay transformed officiating, recruiting and mid-game coaching.
For Glen Brittich, Director of Athletics at Elmhurst University, the evolution of sports technology is personal. Having started his career in the era of "10 stacks of VHS tapes," Brittich now views high-quality video and data as an essential pillar of the student-athlete experience.
By installing a Hudl Focus Point camera in the gym rafters to supplement their existing angles, Elmhurst is moving beyond standard filming to a high-performance, multi-angle environment that serves as both a recruiting edge and a coaching breakthrough.
Bringing the Vision to Life: Equity and "The Best Resources"
As an administrator, Brittich’s philosophy is driven by two key factors: providing an equitable experience for all programs and ensuring no game is decided by a guess. Adding the Focus Point camera created a positive effect across the department.
Program Equity: Brittich moved the department to a department-wide package to ensure every student-athlete has the same opportunity to evaluate and scout, regardless of their sport. "One of my big things is also equity,” he said. “We are going to do everything we can to provide the most value for all of our student athletes.”
Eliminating Human Error: With the CCIW (College Conference of Illinois and Wisconsin) approving live replay, Brittich sought an angle that provided factual data for officials. “I’m really pleased that we’re able to allow our officiating crews to be supporters so they don’t have to make a guess,” he said. “They have a tough job and we need to support them.”
- Administrative Peace of Mind: For Brittich, the investment is about protecting the student-athlete's limited window of eligibility. “They get four years, one shot at their career, and if they’re in a big game, we want to make sure that things can be right,” he said.
A Game-Changer for Live Coaching
While the original administrative goal was replay accuracy, the addition of the rafter-mounted Focus Point cameras unlocked immediate coaching benefits that surprised the staff.
Halftime as a Classroom: Instead of just drawing on whiteboards, coaches now use the live feed to show athletes exactly what is happening. "You're able to go in the locker room at halftime, pull that [footage] up,” said Brittich. “It’s giving us that ability to be able to make those adjustments.”
Meeting the Visual Learner: Brittich recognizes that modern athletes are trained by short-form digital content. "We as coaches have to find a way to meet them where they’re at and educate them,” he said. “If I can find a way to educate these student athletes in a way that’s going to reach them, then it’s going to be more effective."
- Multi-Use Versatility: The rafter angle isn't just for basketball at Elmhurst; it provides an aerial view for volleyball and track and field practice, allowing athletes to watch their technique and distance during drills like the high jump, and even wrestling.
Betting on Better Resources
Department-Wide Performance on One Invoice: By utilizing the Hudl athletic department package, Elmhurst eliminated fragmented sport-by-sport procurement. This streamlines operations under a single agreement, ensuring every team has access to elite tools like Focus Replay for in-game review.
The Power of Hudl Focus Cameras: Any Hudl Focus camera—whether the Indoor Focus or Focus Point—can provide replay options, this shows visual data to ensure coaches and officials can make informed decisions during game-changing moments.
- Optimizing Staff and Recruiting: High-performance tech serves as a direct differentiator for recruits while automating the filming process. This takes the place of a student worker manually filming, allowing that staff member to focus on higher-value tasks that better support the department's budget and goals.
Learn more about Hudl’s college athletic department packages.