Our Stance on Candidate Use of AI in Our Hiring Process

Millions of athletes, coaches, staff and fans– organizations from around the world, at every level, in every major sport use Hudl every day to power their teams. We’re the team behind the team, and that means hiring the right talent to build products that can truly change the game.

Our team believes in hiring people you constantly learn from, and we trust our people to get their work done their way– while continuously testing the limits of what’s possible and what’s next.

At Hudl, we see AI as a powerful tool that will help us innovate faster, work smarter and focus on the high-impact work we’re most passionate about. Our commitment to you is responsible AI usage. Your commitment to us should be authentic work.

How We Use AI in Our Hiring Process

We’ve embedded AI competency into our talent strategy. We see it as an enabler to drive our business forward. We are looking for AI literacy in new talent and recognize that, if hired, you’ll be expected to leverage emerging tools to drive day-to-day efficiency and improve business outcomes. 

While recruiters and hiring teams will continue to use appropriate technology to drive efficiency, trust that important decisions are always made by our people. We use our tech stack to find efficient ways to identify the right candidates to interview, synthesize feedback and create positive candidate experiences.

We believe in transparency, so candidates should be aware that Generative AI may be used by our team in writing job advertisements, preparing appropriate interview questions and transcribing interviews into accurate and unbiased summaries. With that, you should know that AI is not used to conduct interviews or make role-fit decisions at any stage of our interview process.

We trust our team to make hiring decisions—we always have and always will.
So what should AI usage look like from candidates during the hiring process? We’ve created some simple guidance to help you understand ways you can and can’t use AI throughout.


What We Expect from Candidates


You should use AI as a tool, not a substitute. We want to hear your real experiences and the outcomes you’ve driven. We encourage you to use AI tools for preparation and research, but anything you submit should reflect your own thinking and not be an unedited, AI-generated response. We're excited to see what you bring to the table.


Be honest. Please let us know if and how you used AI to prepare yourself for interviews or in submitting anything at any technical or project stage.

Acceptable Use of AI Tools

To better articulate your real experience. In cover letters, CVs and interview preparation, we understand that a little extra help in presenting your best self can go a long way.

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Using AI for interview preparation and company research.

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Learning about new concepts or technologies mentioned in the job posting.

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Unacceptable Use of AI Tools

Don’t create or fabricate experiences that are not your lived experiences—whether on a CV or using live assistance during phone or virtual interviews.

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Don’t use AI to answer questions during live interviews without telling us.

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Don’t put a take-home assessment into an AI tool and present the output as your own work.

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AI should never write your code in a technical assessment when we haven't explicitly allowed it.

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AI is here to stay, and we’re embracing it. We’re embedding AI competency into our talent and business strategies and encourage you to use these tools where appropriate during your application and interview process. If you have questions, please reach out. 

We’re excited to see what you can bring to our team as we continue to grow.