Home → Elite → Football → Culture Football Culture James Kerr: Winning DNA – The Role of Culture in Creating Champions 24 Nov, 2020 All content Copyright of James Kerr, not to be reproduced without prior consent of James Kerr. Credit for images to Nick Danziger, used from the book Mana published Nov 2010. Wyscout Forum 2020 wrote another chapter in the history of our company, being our first-ever virtual event. Alongside two days of intense networking and transfer negotiations, we offered our attendees top-class speakers, to share insights and best practices for personal and professional development. In this keynote presentation, high performance expert and author of the bestselling book ‘Legacy’, James Kerr, explores the role of culture in sport and player recruitment. Register your interest in future events HERE.