St. Louis AAA Blues and Hudl Announce Technology Partnership
LINCOLN, NE (April 25, 2025) — Hudl and the St. Louis AAA Blues are proud to announce a multi-year partnership. The partnership will focus on providing athletes, coaches and teams with the resources they need to efficiently capture, analyze, organize and distribute data and film. Every team within the organization will utilize Hudl’s Focus Flex cameras for automated game capture, while also gaining access to Instat and Fastmodel—two of the industry’s leading platforms for video analysis, scouting and game planning in hockey.
“We’re very excited to bring this partnership with Hudl to our hockey organization,” said Lloyd Ney, St. Louis AAA Blues President. “Our goal is to promote competitive amateur hockey in the greater St. Louis area by creating a consistent development experience to help our players achieve their personal goals and aspirations as hockey players and young adults. Hudl is a trusted brand that continues to expand on its offering of tools for sports performance and data analysis, and we’re very pleased to see this partnership come to fruition.”
Through this partnership, all St. Louis AAA Blues teams will capture game and practice film using Focus Flex cameras, allowing them to see the game differently with effortless recording, instant uploads and no-hassle livestreaming. All teams will have access to Instat, which gives teams and players access to games from the top leagues in hockey, aiding the club’s coaching and player development efforts. Every coach will also have access to Fastmodel, the leading hockey stats, strategies, video and analytics platform. With Fastmodel, coaches will be able to effortlessly draw plays, design practice drills and build out individual player development plans.
“We are proud to deepen our partnership with one of the premier organizations in amateur hockey,” said Matt Miller, who oversees Club Hockey at Hudl. “The St. Louis AAA Blues continue to raise the standard, developing elite talent and fostering a culture of excellence that reaches far beyond Missouri. We’re excited to support their mission and help empower every athlete to reach their highest potential.”