With support from Chase, Hudl awards grants to 9 schools to strengthen athletic programs and expand resources for student-athletes
Lincoln, NE, April 27, 2026 — Hudl today announced 9 schools across Alabama as recipients of the Play it Forward Grant - Presented by Chase™. The grants provide funding directly to school athletic departments to help address essential program needs—ensuring coaches and athletes have the resources to compete and thrive at the highest level on and off the field.
“At Hudl, we see firsthand the dedication of coaches and the grit of student-athletes every day,” said Adam Gouttierre, Vice President of Media at Hudl. “Partnering with Chase allows us to go beyond our software and hardware and provide tangible support that removes barriers to success. We are thrilled to see how these schools in Alabama will use these funds to amplify their impact.”
While the needs of every athletic department are unique, each of the recipients demonstrated a clear commitment to student-athlete development and a vision for how additional funding could bridge the gap between their current resources and their program's full potential. The grant is designed to be flexible so athletic departments can address their most urgent needs—such as equipment, facility improvements, or travel—while staying aligned to student-athlete benefit.
“This is an investment in teamwork, discipline, and confidence for Alabama students-athletes and their communities—qualities that complement financial health and set young people up for lifelong success,” said Jennifer DiSalvo, Alabama Market Director at Chase and member of the Alabama Market Leadership Team at JPMorganChase.
The 2026 Play it Forward Grant - Presented by Chase™ recipients:
Auburn, AL
- Beauregard High School
- Loachapoka High School
Birmingham, AL
- Bessemer City
- Heritage Christian Academy
- Midfield High School
Florence, AL
Huntsville, AL
- Columbia High School
- Lee High School- Huntsville
Tuscaloosa, AL
About Chase
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States of America with operations worldwide, assets of $4.9 trillion and $364 billion in stockholders’ equity as of March 31, 2026. Chase serves nearly 87 million consumers and 7.5 million small businesses with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: more than 5,000 branches in 48 states and the District of Columbia, nearly 15,000 ATMs, mobile, online and by phone. For more information, go to chase.com.
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.
Media Contacts
Greg Hassell (Chase): greg.hassell@chase.com
Tyler Thomas (Hudl): tyler.thomas@hudl.com
