MHSAA selects Hudl as exclusive ticketing partner
Lincoln, NE - March 11, 2026 - The Manitoba High Schools Athletic Association (MHSAA), through Sports Operating Holdings Canada Limited, and Hudl, the global leader in sports performance analysis and scouting, have entered into an exclusive digital ticketing partnership.
“We are thrilled to announce a strategic partnership between the two organizations,” said Chad Falk, Executive Director of MHSAA. “This partnership marks a transformative moment for the MHSAA and we are excited to share the impact it will have on school sport in Manitoba. Hudl has been a great partner of the Association and a leader in digital ticketing. We can’t wait to roll out the exciting changes and enhancements that this partnership will bring.”
As the exclusive provider, Hudl will deliver a full suite of services including personalized event ticketing website, robust ticket analytics, and hands-on training and support. Utilizing the Hudl Tickets platform, MHSAA can provide digital ticketing to all provincial championships, simplifying the process for students, families and fans to purchase tickets to their favorite events.
“Partnering with the MHSAA as their exclusive ticketing provider is a natural extension of our mission to give every athlete the shot they deserve, " said Rachel Krasnow, Hudl’s head of strategic partnerships. “Digital ticketing is about more than just entry; it’s about providing a professional atmosphere for high school sports. We look forward to seeing Manitoba schools adopt this technology to simplify their workflows and provide a top-tier experience for their dedicated fans.”
Fans can begin purchasing digital tickets for the upcoming 2026 wrestling provincials and basketball provincials on the MHSAA ticketing website.
About Hudl:
Hudl empowers more than 300,000K teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets, and updates on all the information fans care about. Learn more at Hudl.com.
