We’ve added Krossover to double down on our commitment to provide teams more powerful tools, faster breakdowns, and higher quality video.

Today, I’m thrilled to announce the addition of Krossover to the Hudl family and to share our vision for helping teams make better, faster decisions with video and data. 

Over the past decade, Krossover pioneered full-service video analysis and broke down games for thousands of coaches. They changed the game in our industry. But in that time, the demands of teams have steadily increased. They need higher quality video, faster breakdowns, in-game insights and more exposure for athletes. These are all areas we’re investing in aggressively and why we believe Hudl is a great long-term home for Krossover customers. 

I’d like to take this moment to share how Krossover fits into our mission and vision for the future.

We’re here to help our teams win and our coaches become world-class.

Our mission is two-fold.

First, we’re here to help our teams win and our coaches become world-class. Second, and equally important, we’re here to give you time back to focus on what matters—whether that’s spending more time with your athletes, with your family or in the classroom.

You demand more data, faster, with less effort. 

Ten years ago, coaches kept stats by hand and spent hours breaking down game film. Five years ago, the simple pairing of video and data on the Hudl platform gave teams an edge. 

Today, the level of competition and the importance of data-driven decisions are higher than ever. The burden this places on coaches is real and has pushed us to evolve the role we play for our teams. It’s not enough to put powerful tools at your fingertips—we need to bring the insights to you. That’s why we launched Hudl Assist in 2015 and are now bringing Krossover into the family.

Their community of analysts will help us break down more than one million games this year, and their best practices will help us improve our products.

Hudl customers will benefit from the extra analysis firepower.

With the addition of Krossover, we’ll strengthen our analytics tools and breakdown services. Their community of analysts will help us break down more than one million games this year, and their best practices will help us improve our products. Along the way, you’ll see faster turnaround times and even higher breakdown quality.

Our pace of innovation is accelerating.

Our purpose is more than helping you win the next game. We’re building solutions that deliver insights as close to real-time as possible so you and your athletes can make adjustments as the game unfolds. 

Five years ago, we offered the ability to record and upload video with our mobile app. Over half of our teams use that method today. But we can’t stop there. Last year, we launched Hudl Focus, our smart camera that automatically records and uploads games and practices. This year, we’re adding livestreaming and will test Focus for outdoor sports.

We've expanded Hudl to offer sport-specific tools across athletic departments, including reports and breakdowns for football, basketball, volleyball, soccer, lacrosse and ice hockey. 

And there’s more to come.

This month, we’re launching detailed attack tendencies reports for volleyball. In the coming months, we’ll roll out new insights for soccer, Hudl Assist for ice hockey, and improved video quality for every team. That’s a small sample of what’s coming soon.

In the not-so-distant future, we see a world where every one of your games will be recorded automatically. Video will stream to you on the side of the court or field along with exactly the data you need during the game. Your fans that can't make it to the game will enjoy a professional-quality live broadcast. Every key moment will be assembled into playlists for half-time review and highlight reels will be added to athlete profiles as they happen. Your post-game review will be primed and ready the minute the final whistle blows, and the scouting report for your next opponent will already be teed up.

Keep pushing us.

Our vision is big because that’s what you deserve, and I’ve never been more confident that we’ll deliver on it. Krossover joining the Hudl family takes us a step closer to bringing it all to life. 

Thank you.

John Wirtz, Hudl Co-Founder and Chief Product Officer