Hudl to Build Headquarters, Create New Jobs in West Haymarket

Hudl to Build Headquarters, Create New Jobs in West Haymarket

LINCOLN, Neb. – Mayor Chris Beutler and the local sports video soft­ware firm Hudl announced today that Hudl will expand and build a new head­quar­ters on Canopy Street in the West Haymarket area. Hudl expects to add up to 300 new high-tech jobs over the next three years. Hudl is part­ner­ing with one of its investors, Nelnet, which plans to use the build­ing for addi­tion­al growth, includ­ing the expan­sion of its soft­ware devel­op­ment team in Lincoln.

According to the University of Nebraska’s Bureau of Business Research, the pro­ject­ed pay­roll and invest­ment asso­ci­at­ed with this project will cre­ate an esti­mat­ed $140 mil­lion of annu­al eco­nom­ic activity.

Not long ago, the West Haymarket was con­sid­ered a brown­field site, and some ques­tioned the need to build the Pinnacle Bank Arena and rede­vel­op this area,” Mayor Beutler said. When our com­mu­ni­ty embarked on this mas­sive under­tak­ing, this pri­vate devel­op­ment is just what we envi­sioned — a place where entre­pre­neurs and grow­ing firms could cre­ate jobs and attract tal­ent­ed employ­ees. This area has rede­fined Lincoln, giv­ing us a greater iden­ti­ty on the nation­al stage and a renewed sense of pride in our City.”

Hudl has grown from a small start­up to a glob­al­ly respect­ed brand in just a few short years, while cre­at­ing the good-pay­ing jobs that the next gen­er­a­tion of Nebraskans want and need.” Governor Pete Ricketts

Today’s announce­ment that Hudl will expand is not only great news for the City of Lincoln, but also for the entire state,” said Governor Pete Ricketts. Hudl has grown from a small start­up to a glob­al­ly respect­ed brand in just a few short years, while cre­at­ing the good-pay­ing jobs that the next gen­er­a­tion of Nebraskans want and need.”

What we’re most excit­ed about in mov­ing to the West Haymarket is how much it’s grown just in the last cou­ple of years,” said David Graff, Hudl CEO. We host job can­di­dates from every cor­ner of the coun­try, and all leave Lincoln with a new appre­ci­a­tion for the Midwest. Likewise, uni­ver­si­ty grad­u­ates who moved away sev­er­al years ago are amazed by the progress made in this area. The City’s com­mit­ment to these devel­op­ments has us proud to call Lincoln home and excit­ed for the future of the West Haymarket.”

Our asso­ciates could be locat­ed any­where, but we are excit­ed to be head­quar­tered and grow­ing in down­town Lincoln,” said Jeff Noordhoek, Nelnet CEO. Lincoln has been good to us, and we want to do our part to make it even bet­ter. Through our invest­ments and job growth in Lincoln, we are help­ing to cre­ate a vibrant down­town com­mu­ni­ty in which the best and bright­est want to live here and pur­sue a reward­ing career.”

In addi­tion to Nelnet, Hudl is work­ing with devel­op­er WRK LLC, Chief Industries, Speedway Properties, the City of Lincoln, the Lincoln Chamber of Commerce, the Lincoln Partnership for Economic Development (LPED), and the Nebraska Department of Economic Development on the project.

Will Scott, Principal of WRK Real Estate said, Iconic com­pa­nies deserve icon­ic spaces! With Hudl’s choice to head­quar­ter and grow here, we are exe­cut­ing on the orig­i­nal vision for the West Haymarket as a bold cen­ter for inno­va­tion and enter­tain­ment. Hudl is a dynam­ic com­pa­ny that rep­re­sents the new real­i­ty in Lincoln, a City where the eco­nom­ic engine is no longer a just a com­bine but also a rock­et ship!”

Having Hudl and Nelnet expand in the Haymarket is a per­fect exam­ple of the high-qual­i­ty, high-tech jobs that con­tin­ue to make a huge eco­nom­ic impact on our City,” said Wendy Birdsall, pres­i­dent of the Lincoln Chamber of Commerce and LPED. These employ­ers show­case the best of what Lincoln has to offer, expand­ing oppor­tu­ni­ties to recruit and retain young tal­ent. We are proud that these com­pa­nies call Lincoln home.”

Founded in 2006 by three University of Nebraska-Lincoln grad­u­ates –- Graff, Brian Kaiser and John Wirtz –- Hudl has been the fastest-grow­ing pri­vate com­pa­ny in Nebraska for the last two years. More than 150 full-time Hudlies” work out of the head­quar­ters in Lincoln, while anoth­er 80 oper­ate out of offices in Omaha, Boston and London and remote­ly in Texas, California and New York. With more than 3.5 mil­lion users from 100,000 teams across 30 sports world­wide, Hudl is chang­ing the way coach­es, ath­letes, par­ents and fans find val­ue in prac­tice and game film. For more infor­ma­tion, vis­it hudl​.com.

Nelnet (NYSE:NNI) pro­vides inno­v­a­tive edu­ca­tion­al ser­vices in loan ser­vic­ing, pay­ment pro­cess­ing, edu­ca­tion plan­ning and asset man­age­ment. These prod­ucts and ser­vices help stu­dents and fam­i­lies plan, pre­pare and pay for their edu­ca­tion while mak­ing the admin­is­tra­tive and finan­cial process­es more effi­cient for schools and finan­cial orga­ni­za­tions. For more infor­ma­tion, vis­it Nelnet​.com.

The rede­vel­op­ment plan is sub­ject to City Council approval. The part­ners expect to break ground for the build­ing in late sum­mer with a sched­uled open­ing in the fall of 2017.