Hudl & IRIS Sport Media Establish New Partnership
Lincoln, Nebraska, 23 June 2025 - IRIS Sport Media, a sports marketing and media agency, and Hudl, a global leader in sports performance analysis and scouting, have announced a new collaboration involving the scouting rights to IRIS competitions.
The five-season exclusive agreement includes, Eerste Divisie, the second tier of football in the Netherlands, and Future Cup, a youth competition featuring some of the most elite academies in the world. Hudl will gain access to all related video and data from these competitions, which will be made available for professional purposes via Wyscout—the world's largest database of football video and data.
“Our commitment is to empower coaches, players and teams with cutting-edge analysis tools,” said Hudl’s Jack Scott-Gatty. “This exclusive collaboration with IRIS is exciting, as it enables us to further extend our expertise in the Dutch football market for the next five seasons.”
IRIS Managing Partner Floris Weisz said, “We’re proud to partner exclusively with Hudl Wyscout for professional purposes for the next five years, bringing unparalleled global visibility to the Eerste Divisie and Future Cup. This collaboration reflects our commitment to elevating talent pathways and connecting clubs and scouts through cutting-edge football data and insights.”
About IRIS Sport Media (IRIS)
Founded in 2023 by Ioris Francini, former President of IMG Media, and fellow industry executives Floris Weisz and Luca Baldanza, IRIS combines global media distribution with investment advisory and strategic consulting. Headquartered in London, IRIS has offices in Amsterdam, Milan and Kuala Lumpur. The agency has a well-established football pedigree, both historic and current. The boutique agency currently distributes Ligue 1 and Serie B in various international territories, the CAF FIFA World Cup 2026 qualifiers worldwide, and advises Serie A and the Dutch Eerste Divise in a variety of areas and territories. Additionally, IRIS also distributes globally the PFL/Bellator, LIV Golf and several other sporting properties.
About Hudl
Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.