Hudl are delighted to announce a strategic partnership with the International Football Institute (IFI), the leading academic consulting and research institution specialising in top-level football across German-speaking countries.
Through this agreement, Hudl will serve as the Official Match Analysis & Recruitment Partner of the IFI's education programmes, and as Official Consultancy Partner supporting the Institute’s work with professional clubs. The partnership spans Hudl's full suite of elite football products, embedding industry-standard tools directly into both academic training and high-performance consultancy.
Based in Germany, the IFI operates at the intersection of football science and practice. As part of the wider IUNworld academic network, they deliver certificate programmes, online courses and intensive seminars — covering match analysis, scouting and squad planning, athletic training, sports psychology and football management — alongside a consultancy offer that works directly with professional clubs and associations across the DACH region.
Shaping the Next Generation of Football Analysts and Scouts
A core pillar of the partnership is the integration of Hudl's tools into the IFI's education and training programmes. Students studying match analysis and recruitment — whether through the Match Analyst in Professional Football certificate, the Scout & Squad Planner programme, or the institute's suite of online courses — will now learn and work with Hudl, Hudl Sportscode and Hudl Wyscout as part of their curriculum.
This means students graduate not only with academic qualifications, but with hands-on experience of the exact tools used at the highest levels of football analysis. By combining professional-grade technology into academic study, Hudl and the IFI are building a clearer, more direct pathway from classroom to club office.
“We are very excited about the holistic collaboration with Hudl,” commented Dr. Anselm Küchle, Managing Director of International Football Institute. “It allows our participants across various programs to benefit from state-of-the-art tools used at the professional level.”
Powering Professional Club Consultancy
Beyond the classroom, Hudl's technology will also underpin the IFI's consultancy services with professional clubs and associations. The IFI's consulting arm — built on pillars of sport management, sport science and education — advises some of the most prominent football organisations in the German-speaking world, with a client base that includes clubs from the Bundesliga and beyond.
For this work, the IFI will draw on the full breadth of Hudl's professional product ecosystem: Hudl, Hudl Sportscode, Hudl Statsbomb, Hudl Wyscout and Hudl Replay. Together, these tools give IFI consultants the analytical depth and flexibility to deliver evidence-based insight across recruitment, performance analysis and strategic decision-making at the professional level.
“This partnership reflects our commitment to building tools that shape the future of football analysis,” said Hudl Regional Director for Central Europe, Lodewijk Beerman. “By bringing the Hudl Pro Suite into the IFI's consultancy work, we're ensuring decisions at the highest level of German-speaking football are backed by the most advanced data available — while also giving the next generation of analysts and scouts the tools the pros use from day one.”