LINCOLN, Neb., 4 November 2026 – Hudl, the global leader in sports performance analysis and scouting, today announced a multi-year preferred partnership with Atavus Football, a tackling education and consulting company.
Atavus will be an official Hudl Preferred Partner, and Hudl will be Atavus’s preferred video analysis and auto capture solution. The partnership brings the Hudl Focus Point LR, Hudl’s new end-zone camera, into the Atavus Tackle Performance Assessment (TPA), adding another angle for evaluating tackling.
“We’re excited to partner with Hudl to give coaches a real edge where it matters most: on the field and on the film,” said Kerry Carter, CEO of Atavus. “Hudl’s new end-zone camera provides the angle our team needs to evaluate tackling at a deeper level, so we can turn around Tackle Performance Assessments faster and with more usable detail for coaches and players. We’re making it easier for programs to upgrade both their video and their tackling insights at the same time. This is the start of a long-term collaboration with Hudl to help coaches build better, safer, and more competitive football programs.”
Atavus uses a patented, data-driven process designed to support player safety and team performance. Its Tackle Performance Assessments work alongside Hudl film and data, and Hudl’s video analysis and auto capture technology, including the Focus Point LR, provides the footage that Atavus evaluates.
“Atavus brings deep expertise in tackling that complements the film and data coaches already use in Hudl,” said Rachel Krasnow, head of strategic partnerships at Hudl. “We’re excited to renew our partnership to reach our mutual goal of supporting and elevating safer, competitive football programs across the country. With their foundations in tackling paired with our new Focus Point LR end-zone camera, we can provide programs a clearer view of tackling and a practical way to coach it.”
About Atavus Football
Atavus Football is the leading authority on tackle performance. Since 2011, Atavus has analyzed more than 100,000 tackles and worked with more than 55,000 coaches at every level of the game. Its patented method for objectively evaluating tackles, backed by peer-reviewed research, finds the root cause of each miss and shows how tackling changes the outcome of the game. Atavus turns those findings into tailored tackle plans that make players safer and more effective and help teams win more games. Atavus is an official Hudl Preferred Partner. Learn more at atavus.com.
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry’s ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.
