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Hudl and Íslenskur Toppfótbolti Announce Rights Partnership Renewal

24 Apr 2025

2 min Read

Lincoln, Nebraska, 28 April 2025 - Íslenskur Toppfótbolti, the rights holder for Iceland’s top football leagues, and Hudl, a global leader in sports performance analysis and scouting, are renewing their partnership for the scouting rights to its competitions.

The two-season renewal of their collaboration will include Besta Deild Karla, Lenghudeild Karla and Besta-deild Kvenna. Hudl will gain access to all related video and data from these competitions, which will be made available for professional purposes via Wyscout—the world's largest database of football video and data.

“We’re excited to announce the continuation of our relationship with Íslenskur Toppfótbolti,” said Hudl's Mateo Bourrut Lacouture. “Giving Iceland’s top football teams a platform to be seen all over the world is a win-win for both us and them.”

“We are very pleased to extend our agreement with Hudl,” said Íslenskur Toppfótbolti CEO, Birgir Jóhannsson. “We have been working together for several years and the clubs are very happy with the products and services that Hudl provides. We expect the collaboration to increase in the coming years, and help Icelandic clubs to grow and develop for the better.”

About Íslenskur Toppfótbolti

ÍTF is the league association for all clubs that operate teams in the two top men's and women's football leagues in Iceland. The role of ÍTF is to protect the rights of all members—we handle all collective contracts on behalf of the members and negotiate their television and marketing rights.

About Hudl

Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.