How Florida Celtic Uses Video to Get Players on the Pathway to Recruitment

The Florida Celtic Football Club uses video to devel­op play­ers and get its ath­letes recruit­ed — and they’re reap­ing the benefits.

How Florida Celtic Uses Video to Get Players on the Pathway to Recruitment

The Florida Celtic Football Club uses video to devel­op play­ers and get its ath­letes recruit­ed — and they’re reap­ing the benefits.

Jonny Burns saw first­hand the true impact video analy­sis can have while work­ing in Scotland for the Celtic Football Club, one of the top acad­e­mies in Europe.

So when he arrived in the United States and joined the Florida Celtic Soccer Club, he made sure video became a pil­lar of the pro­gram. It’s done won­ders in both devel­op­ing play­ers and help­ing them get recruit­ed. Video is what gets play­ers on the path­way to the next lev­el and dif­fer­en­ti­ates it from dif­fer­ent clubs.

I don’t even think there’s a word to pin­point the absolute neces­si­ty of video analy­sis from play­ers that want to get recruit­ed,” Burns said. It’s some­thing that has to be done, sim­ple as that.

Video analy­sis allows us to expose high qual­i­ty play­ers to col­leges from the con­fines of their office. It opens the gate.”

Video helps unlock a player’s poten­tial. As the Competitive Director for Florida Celtic, Burns ana­lyzes each game and finds 30 – 40 rel­e­vant clips for the team to review. He makes a few notes and sends the clips for the play­ers to watch on their own time.

While Florida Celtic has team ses­sions as well, Burns likes hav­ing the play­ers learn with­out fear of being embar­rassed in front of their peers. The ath­letes are required to take notes on top­ics to dis­cuss with the coach­es the next day. 

You’re not going to get a 15-year-old kid to sit down and watch 120 min­utes of soc­cer,” he said. It’s not going to hap­pen. We break it down so they can take in as much infor­ma­tion in as lit­tle time as possible.

Sometimes in a fast-paced game, it’s very, very dif­fi­cult to under­stand what you could have done bet­ter. To have that abil­i­ty to be able to go back and watch those sce­nar­ios that evening or the next day, it real­ly gives the play­er a knowl­edge of what could have been done bet­ter. We make sure the games are ana­lyzed as quick­ly as pos­si­ble so the play­ers can go on and eval­u­ate their performances.”

With video, play­ers can improve and get on the recruit­ing path­way. Each ath­lete is taught how to iden­ti­fy good clips and craft eye-catch­ing high­lights. These are sent to col­lege coach­es, allow­ing Florida Celtic’s play­ers to get noticed at more than just tournaments.

All play­ers are trained how to make their high­light videos,” Burns said. We have peo­ple in the club who show them how to use the Hudl soft­ware, how you cre­ate your own clips, how you put those clips into a high­light video. We also have input from col­lege coach­es on what they want to see, how long a video should be, how you should struc­ture your email you send to col­lege coach­es. The play­ers are trained in every aspect of how to com­mu­ni­cate with col­leges and how to break down their own game film.”

The small­er clubs have accept­ed medi­oc­rity. They’ve accept­ed, That’s fine. The big­ger clubs can offer them that. We’ll give them a nice place where they can play soc­cer.” That’s just not the way it should be. Any play­er who wants to play col­lege soc­cer should have the abil­i­ty to do that.“

Florida Celtic’s use of video pre­pares play­ers for the next lev­el and helps the club stand out from the pack. These advan­tages help them recruit top tal­ent while retain­ing their ath­letes. Want to hear more from Burns on how Florida Celtic cre­ates a path­way to get its play­ers to the next lev­el? Claim your spot in our upcom­ing online class, host­ed by Burns.