The Florida Celtic Football Club uses video to develop players and get its athletes recruited — and they’re reaping the benefits.

Jonny Burns saw firsthand the true impact video analysis can have while working in Scotland for the Celtic Football Club, one of the top academies in Europe.

So when he arrived in the United States and joined the Florida Celtic Soccer Club, he made sure video became a pillar of the program. It’s done wonders in both developing players and helping them get recruited. Video is what gets players on the pathway to the next level and differentiates it from different clubs.

“I don’t even think there’s a word to pinpoint the absolute necessity of video analysis from players that want to get recruited,” Burns said. “It’s something that has to be done, simple as that.

“Video analysis allows us to expose high quality players to colleges from the confines of their office. It opens the gate.”

Video helps unlock a player’s potential. As the Competitive Director for Florida Celtic, Burns analyzes each game and finds 30-40 relevant clips for the team to review. He makes a few notes and sends the clips for the players to watch on their own time.

While Florida Celtic has team sessions as well, Burns likes having the players learn without fear of being embarrassed in front of their peers. The athletes are required to take notes on topics to discuss with the coaches the next day.

“You’re not going to get a 15-year-old kid to sit down and watch 120 minutes of soccer,” he said. “It’s not going to happen. We break it down so they can take in as much information in as little time as possible.

“Sometimes in a fast-paced game, it’s very, very difficult to understand what you could have done better. To have that ability to be able to go back and watch those scenarios that evening or the next day, it really gives the player a knowledge of what could have been done better. We make sure the games are analyzed as quickly as possible so the players can go on and evaluate their performances.”

With video, players can improve and get on the recruiting pathway. Each athlete is taught how to identify good clips and craft eye-catching highlights. These are sent to college coaches, allowing Florida Celtic’s players to get noticed at more than just tournaments.

“All players are trained how to make their highlight videos,” Burns said. “We have people in the club who show them how to use the Hudl software, how you create your own clips, how you put those clips into a highlight video. We also have input from college coaches on what they want to see, how long a video should be, how you should structure your email you send to college coaches. The players are trained in every aspect of how to communicate with colleges and how to break down their own game film.”

“The smaller clubs have accepted mediocrity. They’ve accepted, ’That’s fine. The bigger clubs can offer them that. We’ll give them a nice place where they can play soccer.” That’s just not the way it should be. Any player who wants to play college soccer should have the ability to do that.“

Ready to learn the ins and outs of the recruiting process?

Check out our College Recruiting Guide for Athletes.