A Decade in Review: The 2010s in Sports Analysis Technology

A Decade in Review: The 2010s in Sports Analysis Technology

We take a look at key Hudl mile­stones from the past decade, includ­ing some of the biggest advances in analy­sis soft­ware and technology. 

For the first time, HD live cap­ture is avail­able on Sportscode (ver­sion 8) via Firewire.

Hudl acquires two American foot­ball com­pa­nies — DSV and Apex — suc­cess­ful­ly migrat­ing all users with­in two months.

This move brought most of American foot­ball online, giv­ing teams a way to edit, exchange and share video with players.

Recruit is launched for American foot­ball, giv­ing col­lege teams access to a com­pre­hen­sive library of ath­letes’ games, high­lights and aca­d­e­m­ic details.


The first bas­ket­ball-focused pro­to­type is built and test­ed on Hudl​.com. 

Hudl opens anoth­er office in Omaha, Nebraska. 

Hudl launch­es a new plat­form designed for flow-based sports like bas­ket­ball. It’s now pos­si­ble to record and upload games from an iPad, remov­ing the need for video cam­eras or computers.

Hudl adds London-based Replay Analysis, the first non-U.S. acqui­si­tion, to start push­ing into foot­ball globally.

Hudl acquires Boston-based Ubersense, an indi­vid­ual per­for­mance analy­sis app. This becomes Hudl Technique, which allows you to record any action and review in slow motion.

The most com­mon method used to record in Sportscode is the Blackmagic Mini Recorder and UltraStudio HD to thun­der­bolt, which allows for broad­cast-qual­i­ty, HSDI input.

Hudl acquires Sportstec, based in Sydney, Australia, and starts com­pat­i­bil­i­ty work with Sportscode data on day one. 

Hudl Assist for bas­ket­ball is launched as a beta. Teams can now get their game stats cod­ed by Hudl’s expert analysts.

Hudl launch­es Courtside in the NBA, which allows in-game video review for coaches.


Hudl adds American foot­ball to Hudl Assist and deliv­ers 12,000 game break­downs per week.

Volleymetrics, the leader in col­le­giate and pro­fes­sion­al vol­ley­ball analy­sis, joins the Hudl family.

Hudl hires a team in India, adding 350 Hudl Assist ana­lysts. Lacrosse, soc­cer and vol­ley­ball are added as addi­tion­al sports. 

Hudl​.com reach­es 1 bil­lion high­light video views. 

All English Premier League and Championship teams are now Sportscode clients. 

Hudl sur­pass­es 1 mil­lion social media followers. 

Hudl Focus is suc­cess­ful­ly beta test­ed only eight months after con­cep­tion. Made pos­si­ble by join­ing forces with Incatec, a Netherlands-based cam­era tech­nol­o­gy com­pa­ny, teams can now use Focus to auto­mat­i­cal­ly record and upload events straight to their Hudl accounts.

Hudl Sportscode, the fastest and most pow­er­ful edi­tion yet, is released. Quicker nav­i­ga­tion, smoother play­back, and 2 – 5 times faster script­ing are just a few of the updates.

Hudl Academy for the elite mar­ket, the first indus­try cer­ti­fi­ca­tion of its kind, goes live. Early adopters include nation­al fed­er­a­tions such as Royal Belgian Football Association and South African Rugby.

Wyscout joins Hudl to form the largest glob­al data­base of foot­ball video and data, now con­nect­ed to an end-to-end analy­sis platform.

IP cap­ture becomes the new stan­dard, allow­ing the lat­est, mul­ti-angle broad­cast video to be record­ed on a sin­gle Sportscode licence. (Includes launch of Antrica cap­ture box.)

There are now 9 mil­lion unique month­ly users on Hudl​.com.

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Read the lat­est edi­tion of Hudl, The Magazine here