Pro League Clubs Together with Hudl Draw the Card of Sporting Innovation

The Pro League final­ized a col­lec­tive agree­ment with Hudl on March 27 to pro­vide all clubs with more tools to reach an even high­er lev­el on and off the pitch.

Pro League Clubs Together with Hudl Draw the Card of Sporting Innovation

The Pro League final­ized a col­lec­tive agree­ment with Hudl on March 27 to pro­vide all clubs with more tools to reach an even high­er lev­el on and off the pitch.

Brussels, March 27, 2019 — The Pro League decid­ed on March 27 to con­clude a col­lec­tive agree­ment with Hudl. This agree­ment, which came about with the active coop­er­a­tion of nation­al head coach Roberto Martinez, is a first major step in the Pro League’s plans to pro­vide all clubs with more tools to reach an even high­er lev­el on and off the pitch. Hudl will be respon­si­ble for the deliv­ery and instal­la­tion of cam­eras, the use of soft­ware for live match analy­sis, and a video plat­form. This deal, a sig­nif­i­cant invest­ment, is ful­ly sup­port­ed by the Pro League clubs.

In the com­ing weeks, Hudl will install tac­ti­cal 4K cam­eras — the best on the mar­ket — in all sta­di­ums of the clubs from the Proximus League and the Jupiler Pro League. These are linked to analy­sis soft­ware with which ana­lysts can make their ana­lyzes dur­ing the match from the couch and thus help them to make adjust­ments imme­di­ate­ly and dur­ing rest. All sta­dia will be equipped with direct inter­net lines for the sport­ing staff, on the bench and in the dress­ing rooms. That this will hap­pen at all clubs is unseen in Europe. Finally, all images are brought togeth­er on a cen­tral plat­form, in order to sim­pli­fy the exchange between the clubs.

This project is a first step in the plans of the Pro League to offer more tools to the clubs through advanced dig­i­ti­za­tion to lift their per­for­mance to an even high­er lev­el,” con­firms Pierre François, CEO of the Pro League. This deal is unique in Europe and will be a cat­a­lyst for new excit­ing inno­va­tions with­in the Pro League in the com­ing years.” For exam­ple, these cam­eras can be used for cap­tur­ing live track­ing data, which in addi­tion to great sport­ing val­ue can also be used for media and fan engagement.

Sam Lloyd, Hudl’s Vice President for Elite Sports, says he is excit­ed about this ini­tia­tive. It will help put Belgium on the map as one of the most inno­v­a­tive coun­tries and com­pe­ti­tions in the world.” He added, The close col­lab­o­ra­tion with the Pro League and the RBFA made it pos­si­ble to devel­op an inte­grat­ed solu­tion, based on their inno­v­a­tive vision.”

The nation­al coach, who was close­ly involved as an expert in the real­i­sa­tion of the agree­ment, knows the sys­tems from the Premier League. He there­fore wel­comes the deal. This is an ambi­tious project that will allow coach­es and ana­lysts to use the lat­est tech­nolo­gies. It will give the Pro League clubs and Belgian foot­ball a head start on the competition.”

This project was explained today at the General Assembly to all clubs in the Jupiler Pro League and the Proximus League. All pro­fes­sion­al clubs wel­comed this ambi­tious project.

To learn more about Hudl Pro Suite, click here.