Hudl IQ’s best-in-class football data now updates directly in Dropback — giving GMs a real-time connection between player performance, athlete valuations, and roster spend.
LINCOLN, Neb. - August 20, 2026 - Hudl, the global leader in sports performance analysis and scouting, and Dropback today announced a strategic partnership to help college football General Managers build more competitive, cost-efficient rosters in the revenue-sharing era.
In this era of college sports, evaluating talent and allocating roster spend are part of the same decision. Hudl IQ gives programs a deeper understanding of player performance. Dropback helps GMs turn that understanding into athlete valuations and roster strategy. Together, the two platforms help college football Front Offices chart a clearer path from what they see on the field to what they decide to invest in.
“In college sports’ new era, GMs are being asked to make both competitive and cost-efficient roster decisions at the same time,” said Luke Bogus, Co-Founder and CEO of Dropback. “Hudl IQ is best-in-class at showing what is happening on the field. Dropback helps GMs turn that information into a strategy for what to spend, on who, to strategically build rosters.”
Hudl IQ uses AI, computer vision, and expert data collectors to transform football video into high-frequency event, tracking, and physical data. Starting today, this cutting-edge data is now available and synced daily directly in Dropback—where GMs can use it to value athletes in dollars, forecast roster spend, and model athlete acquisition scenarios.
“We’re excited to partner with Dropback, a team that shares our passion for innovating modern college athletic programs,” said Chris Leazier, senior market director at Hudl. “Translating game performance into roster strategy requires trustworthy, high-volume data. Hudl IQ captures every critical event and physical metric on the field, and this partnership brings that power straight into Dropback’s financial modeling tools. Instead of relying on static exports or manually rebuilding spreadsheets, front offices get a direct line between the game film they analyze and the athlete valuations they execute every day.”
This innovative partnership creates a direct connection between two different parts of the modern college Front Office. When a GM or analytics staffer works in Dropback, they can use the same Hudl IQ information their program trusts for football analysis—without relying on stale exports or recreating the data by hand.
Starting today, Dropback customers can use Hudl IQ live variables across:
- Athlete valuation models that translate performance into program-specific dollar values.
- Position-room and team budgets that connect player value to the resources available.
- Roster simulations that help staff prepare for future needs before the portal opens across acquisition, retention, and contract negotiations.
About Dropback
Dropback is the AI-native data workspace for college sports. Trusted by 30+ elite teams across every major conference, Dropback's tech toolkit empowers General Managers to build cost-efficient teams with analytics. GMs can build a custom 'athlete valuation engine' based on their custom priorities, values, and budget—in a unified, private roster and cap management database. Backed by top Silicon Valley VCs, Dropback is the fastest-growing front office platform in college sports. Learn more at dropback.com.
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.
