All Sports Focus Hudl TV Capture

How Oklahoma's Second-Largest District Unified 21 Athletic Programs

Jan 14, 2026

6 min Read

By Caleb Bacon

With Hudl, Oklahoma City Public Schools built a unified yet personalized fan experience, reaching over 80,000 fans and boosting their bottom line.

Shane Sanders is tasked with managing athletics for Oklahoma City Public Schools, the second-largest district in Oklahoma. With over 33,000 students and nearly 60 schools under his purview, keeping it all aligned is more than a job. It’s a daily balancing act.

Hudl is crucial in helping him keep it all connected. All twenty-one of the district's middle and high schools rely on it to give coaches, athletes, fans and administrators exactly what they need for their particular role in the OKCPS athletics machine.

“It was really important for our scholar-athletes to have an opportunity to get some type of an advantage inside of their athletic programs,” said Sanders. “That advantage gives us connectivity. With a large school district we have to have really tight systems to be able to provide opportunities for our kids and our programs. Hudl provides that.”

Sanders and colleague Tanner Stiles, Sports Information and Partnerships Coordinator, joined the Educational AD Podcast, hosted by longtime AD Jake von Scherrer, to explain how Hudl helps OKCPS’s athletic programs speak the same language.

From Gameday Groans to Jaw-Dropping Capabilities

A key part of building connectivity is creating a cohesive fan experience across all twenty-one schools.

Stiles heard from AD’s across the district last year that their cash-only ticketing was a pain point. “We had a previous company we were using for it, and the process of getting it reported was not very clean,” he said. “There were always constant groans.”

Hudl Tickets fixed these issues instantly with real-time reporting, and by allowing fans to buy tickets ahead of time. “[AD’s] can push this out to their community, beforehand, and fans can buy their tickets online,” said Stiles.

“If they don't have their ticket when they show up to the gate, we have our Stripe card readers set up through Hudl to where they just tap their card and their ticket is right there in three seconds and they're in the door.”

The groaning from AD’s didn’t last long. “ The athletic directors, you should have seen when some of the Hudl reps came this past summer,” remembered Stiles. “They were demonstrating in front of all of us, and all of their jaws were on the floor at what all was available from them for a ticketing standpoint.”

Add Hudl Tickets to your program.

Talk about a one-stop shop. [Fans are] able to go to that Fan page and have the tickets right there, the livestreams, the rosters and schedules that our coaches are doing beforehand. There's no setup really from the athletic director side. Tanner Stiles, Sports Information and Partnerships Coordinator, OKCPS

One Platform, 21 Personalized Experiences

Where do fans of twenty-one connected yet separate schools go to follow their favorite teams and athletes? To watch live games, check schedules and see highlights?

For a while, YouTube was a band-aid solution, one that Stiles described as “fine.” Fans could watch games streamed from a Hudl camera on a centralized district account.

Fine isn’t good enough for a district of this level. When Hudl Fan launched, OKCPS immediately jumped on board. “Now, all twenty-one of our schools have their own Hudl Fan page, which is awesome to say,” said Stiles.

Fans can do more through a central platform that offers each school a personalized home. “Talk about a one-stop shop,” said Stiles. “They’re able to go to that Fan page and have the tickets right there, the livestreams, the rosters and schedules that our coaches are doing beforehand. There's no setup really from the athletic director side because the coaches are putting in their own rosters and schedules in the Hudl Fan page, essentially.”

It’s not an exaggeration to say that this brings OKCPS athletics to a national audience, and perhaps, even wider.

“It’s created opportunities for us in Oklahoma City Public Schools to reach people further out—we have athletes that have families in other states,” said Sanders. “Because of the ticketing platform or our Fan page, we're able to do that with our livestreaming and we're able to connect our families closer to external family members they may not be able to see on a day-to-day basis.”

Find your school's Hudl Fan profile.

Every Camera Is a Revenue Stream

Eight Hudl Focus cameras were just added to district gyms to capture and share basketball, wrestling and volleyball events. Each one provides an opportunity for new revenue.

“I approached mom and pop stores down the street in our community and said, ‘we have three Hudl cameras in our gymnasium here and we want to bring you on as a sponsor,’” said Stiles.

He restructured their partnership package over the summer, including Hudl livestream opportunities. Partner logos can go on pre-event splash pages, ensuring that before a viewer clicks into a livestream, they see the partner logo.

They’re also looking to introduce commercials into their broadcast, in the form of a fifteen to thirty-second unskippable ad that plays before a viewer tunes in to a livestream. “From a sponsorships perspective, the sky's the limit on this, on what we're able to do,” said Stiles.

Case in point: the ability to expand these opportunities outside of athletics. Across OKCPS, Focus cameras capture and share awards assemblies, visual and performing arts events and more. “ Some of the conversation that I have as I'm talking to athletic directors is just to really demonstrate how this product benefits all,” said Sanders.

Von Scherrer offered a creative application from his career. “Our middle school wanted to use the gym for a Shark Tank production, with kids presenting their pitches, if you will,” he said. “We ended up using the Focus cameras to record all that, put it up on the website and we got all kinds of positive feedback.”

“That’s a great idea too,” Sanders laughed. “I actually wrote that down.”

Learn more about livestreaming with Hudl.

Making Even More Possible at OKCPS

One thing that becomes clear listening to Stiles and Sanders: you don’t have to be the largest district in your state or have an enrollment in the tens of thousands to see these benefits.

“The sky is the limit in regards to what you can do with this whole package,” said Sanders. “It's definitely customizable to the size and the needs of your district.”

With Hudl, OKCPS has seen vast improvements in district-wide connectivity, fan experience, revenue generation and student exposure. It’s been equally—if not more important—to making administrators jobs easier, even outside of athletics. “It streamlines our processes financially with our district financial office,” said Sanders.

It’s also clear they’re only beginning to tap into what their Hudl partnership makes possible. Next comes expanded camera coverage, deeper involvement from local business sponsors, more revenue flowing back into district schools and greater visibility for students in a wider range of sport or activity.

Sanders sums it up simply. “ There's a lot of possibilities that come through this platform.”

Listen to the full episode.