The Hudl Statsbomb Advantage: New Vision Football's Data-Driven Approach to Player Representation
28 Jul 2025
4 min Read
By Tom Robinson
Discover how New Vision Football uses Hudl Statsbomb to identify talent, guide strategic career moves, and accelerate player development through three compelling case studies.
New Vision Football is a player agency with a proven track record in representing young talent and helping them progress up the football pyramid.
As long-term users of Hudl Statsbomb, the advanced football data on the platform has driven New Vision’s unique offering of delivering world-class player care, thinking like a club, and operating off an evidence-based culture.
Hudl’s Jack Swan and Jaymes Monte sat down with New Vision founders, Alex Levack and Matt Kleinman, and their Head of Recruitment, Paul Roberts, to learn more about how Hudl Statsbomb’s advanced data and intuitive analytics platform feed into their decision-making across scouting, recruitment and player development.
Through the lens of three of high-profile case studies, here are the key insights and takeaways from their conversation.
How New Vision’s Holistic Approach got Ben White into the Premier League
One of the best known players on New Vision’s books, Arsenal defender Ben White’s career progression represents the value in taking the right strategic decisions at the right moments in a player’s development.
Specific clubs were chosen with the intention of honing areas of White’s game - be that physical, technical, or mental - in order to turn him into a well-rounded player capable of playing at the highest level.
White is a good point in case that not all playing careers have a linear progression but, with smart choices and dedication, he has risen to the top of the game.
To mitigate risk when making these important recruitment decisions, New Vision leverages Hudl Statsbomb data to analyze player strengths and weaknesses, compare them to rival players in their position, and choose the clubs that best fit their playing style.
Ultimately, these data-driven approaches combine to help New Vision ensure they have solid evidence behind their decision-making, increasing the chances of each step in a player’s career being successful.
It was the perfect marriage of us strategically picking the right clubs for Ben and him executing that plan.
Matt Kleinman - New Vision Football Co-Founder and Senior Football Agent
How New Vision Placed Armel Bella-Kotchap at Southampton
The example of Armel Bella-Kotchap’s transfer to Southampton perfectly illustrates the power of Hudl Statsbomb for player agencies – from identification right through to transfer finalisation.
New Vision were able to use Statsbomb’s user-friendly platform, unique metrics, and customizable filters to streamline their search for impressive outliers in different positions. Bella-Kotchap – at the time, an 18-year-old at German side Bochum – immediately stood out.
They were then able to use Statsbomb data in their presentation to the player, highlighting best stylistic fits and league benchmarks, to map out a realistic development path. Engaging and accessible visualisations helped communicate and sell their vision to the player and their entourage.
Then, when presenting to clubs, the fact they were using the same data as Southampton meant a swift alignment, validating New Vision’s methods and ensuring a successful agreement was quickly reached
Being able to show that we’d gone into that level of detail and for them to be able understand what they were looking at, I think was key in us securing him as a client.
Paul Roberts - New Vision Football Head of Recruitment
How New Vision Used Data to Develop and Promote Hector Kyprianou
Data can be a powerful weapon when proposing players to clubs, providing hard evidence of their qualities and suitability.
But as well as utilizing Hudl Statsbomb data to compare and contrast their clients with players already in a club’s squad or league averages, New Vision have found value in using the data to show the capacity of their clients to develop and improve.
By measuring their client’s performances against themselves historically, they can demonstrate year-on-year progression and show the ability to take on board information and implement it – a desirable trait sought after by any coach or manager.
This approach was illustrated by Hector Kyprianou, who rose up the divisions from Leyton Orient in League Two, on to Peterborough in League One, and has recently signed for Championship club Watford.
In the modern game, young players expect and actively request stats, so New Vision also leverages Hudl Statsbomb data and Hudl Wyscout video to monitor performance and inform feedback on where players are excelling and where they can improve.
Having access to high quality data and unique metrics, such as line-breaking passes and On-Ball Value, means that New Vision can give their clients a deeper level of analysis.
Hudl Statsbomb data gives us purpose, and it gives us a ‘why’ - as in, why we believe this is the right fit for the player - and it mitigates risk as much as possible.
Matt Kleinman - New Vision Football Co-Founder and Senior Football Agent
By using Hudl Statsbomb to work smarter at every stage of a player's journey, New Vision Football demonstrates how modern player representation can deliver results that speak for themselves.
Ready to see the benefits of Hudl Statsbomb for yourself? Get in touch today
