Hudl & FIFA Form New Partnership

Lincoln, Nebraska, 21 August 2025 - Fédération Internationale de Football Association, the world’s football governing body, and Hudl, a global leader in sports performance analysis and scouting, have announced a new partnership for scouting rights to FIFA competitions.

The multi-year agreement will include: FIFA World Cup; Women's World Cup; Club World Cup; U20 and U17 World Cups (men’s and women’s); Blue Stars FIFA Youth World Cup; and the Intercontinental Cup. Hudl will gain access to all related video and data from these competitions, which will be made available for professional purposes via Wyscout—the world's largest database of football video and data.

“Our commitment is to empower coaches, players and teams with cutting-edge analysis tools,” said Hudl’s Daniel Horlock. “This collaboration with FIFA is exciting, as it enables us to further extend our expertise in the global football market.”

About Hudl

Hudl empowers more than 325,000 teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets, and updates on all the information fans care about. Learn more at Hudl.com.