Born to Use Video: How SC Paderborn Use Analysis to Fuel Their Recent Success


Modernising game analy­sis, devel­op­ing play­ers and pro­vid­ing a coach­ing path­way: SC Paderborn 07 are using video analy­sis to improve every aspect of their club.

🇩🇪Read in German 

We are amidst a suc­cess­ful era for Paderborn, who have achieved con­sec­u­tive pro­mo­tions back to the sec­ond tier of German foot­ball, and now to the top-flight Bundesliga. Video analy­sis was an inte­gral part of not only the team’s prepa­ra­tions for match­es, but also the devel­op­ment of play­ers and coach­es of the pitch.

Paderborn sports direc­tor Markus Kroesche was first exposed to video analy­sis dur­ing his time coach­ing in the Bundesliga where he saw how much val­ue it could bring to his club.

I was famil­iar with video analy­sis and espe­cial­ly the Sportscode sys­tem, since my days in Bayer Leverkusen,” said Kroesche.

I got exposed to it for the first time, and we had to trans­fer this to Paderborn.”

Before using Hudl and Sportscode for video analy­sis, Paderborn were sim­ply play­ing video clips on a sin­gle screen which didn’t allow for coach­es to per­son­alise analy­sis for par­tic­u­lar play­ers and positions.

Our sit­u­a­tion was that only some­times we got video mate­r­i­al, or rather the video was sim­ply played and shown using a start-stop func­tion,” said Kroesche.

That means the coach­es were not in a posi­tion to pre­pare scenes to show to indi­vid­ual play­ers and the result­ing qual­i­ty of analy­sis using video scenes was just not as high as it is now, where the most impor­tant ele­ments are cut togeth­er and pre­pared accord­ing­ly. The mes­sage has become much bet­ter and more effi­cient, and that’s also deci­sive for us as a club.

Naturally this sys­tem per­mits a much improved, more qual­i­fied analysis.” 

People per­ceive more through video than when it’s just writ­ten down, and I think what we have now is a giant step forward.”

Paderborn’s cap­tain, Christian Strohdiek, has been a Paderborn play­er for over a decade. Recently he’s seen the lev­el and detail of video analy­sis grow.

In the pro leagues, analy­sis is more impor­tant. We get exam­ples of the opponent’s strengths and weak­ness­es,” said Strohdiek.

We high­light these points which are shown to the entire team to ensure that every­one can pre­pare for them.”

It’s the spe­cif­ic aspects of analy­sis that impress­es Paderborn’s cap­tain the most, though.

We can pre­pare specif­i­cal­ly for the key play­ers of the oppo­nent, we look for things such what side of the pitch the oppo­nent will come down, or cer­tain move­ment sequences,” said Strohdiek.

Does he turn to the left or right? Or does he com­mon­ly play with the inside of his foot or his out­step? People per­ceive more through video than when it’s just writ­ten down, and I think what we have now is a giant step forward.”

Assistant man­ag­er Danilo de Souza spent sev­er­al years as a pro­fes­sion­al play­er in four dif­fer­ent coun­tries. His knowl­edge of video analy­sis honed dur­ing his play­ing years now helps him devel­op his coach­ing career at Paderborn.

I always had a pas­sion for video analy­sis. Before I even had this job, I col­lect­ed and analysed over 1,000 match­es myself,” said Danilo.

Back when I was still play­ing, I watched every game where I thought I could learn some­thing and analysed it to maybe draw some lessons to become a bet­ter player.

That’s how I start­ed doing this coach­ing job, and of course video analy­sis trained my brain and eyes to see bet­ter and notice things oth­ers could often miss.”

Hudl and Sportscode are an inte­gral dai­ly com­po­nent of Danilo’s role as assis­tant man­ag­er, which is a hybrid role of coach and ana­lyst rolled into one.

We as coach­es use Hudl and Sportscode dai­ly to pre­pare for our next oppo­nents, analyse our last match, and to pre­pare for train­ing ses­sions,” said Danilo.

We get a chance four to five times a week to show the play­ers video on the Hudl plat­form, to show where they can improve a spe­cif­ic exer­cise in train­ing. We use sta­tis­tics from Sportscode to present find­ings to our team.”

That’s how I start­ed doing this coach­ing job, and of course video analy­sis trained my brain and eyes to see bet­ter and notice things oth­ers could often miss.”

Danilo is adamant that the video analy­sis tools at his dis­pos­al are essen­tial to his coach­ing position.

For me Hudl made my work so much eas­i­er and for time man­age­ment it’s essen­tial to analyse a match with speed, because we train and play sev­er­al times per week,” said Danilo.

A match lasts 90 min­utes. But it takes a lot longer for a coach when you take the time for analy­sis into consideration.

In terms of speed and time fac­tor, Hudl is the best there is. It would take three times as long to do what we do with­out it.”

Not only is Danilo util­is­ing video analy­sis to grow his own career, he’s also using it to nur­ture Paderborn’s tal­ent of tomorrow.

Aside from senior squad, Paderborn are now using video analy­sis in their Under 21 and Under 19 pro­grams. With plans for the Under 15 and 17 age group to come. 

10 of Paderborn’s first team squad is under the age of 23 and cur­rent­ly there are three home­grown play­ers in the team — Strohdiek, Sebastian Schonlau and Sergio Gucciardo. 

Gucciardo joined Paderborn’s acad­e­my in 2015 and at 19 years old has already made four appear­ances as well as pick­ing up two caps for the Turkish Under 17 side.

We want to see as many play­ers pos­si­ble so we have a bet­ter idea of how they’ll be when they grad­u­ate to the senior squad and how we can best inte­grate them. Through Hudl we can view footage of the play­ers dai­ly and pro­duce a data­base of the best clips for each player.”

Danilo is quick to cred­it video analy­sis to the iden­ti­fi­ca­tion and train­ing of the next gen­er­a­tion of Paderborn players.

It’s very impor­tant for us that the youth teams work with Hudl, first­ly to keep every­thing uni­form, and cru­cial­ly to improve and facil­i­tate the shar­ing of videos,” said Danilo.

According to Danilo, a key issue for youth coach­es can be mon­i­tor­ing all their tal­ent effec­tive­ly, which is solved through effec­tive shar­ing of video summaries.

Truthfully, we don’t always have a chance to see these young play­ers live, because some­times we will have a simul­ta­ne­ous match or we train at dif­fer­ent times,” said Danilo.

We want to see as many play­ers pos­si­ble so we have a bet­ter idea of how they’ll be when they grad­u­ate to the senior squad and how we can best inte­grate them. Through Hudl we can view footage of the play­ers dai­ly and pro­duce a data­base of the best clips for each player.

These playlists are avail­able for us to view in under 5 min­utes, which has made our job so much easier.”

To learn more about how Hudl uses ana­lyt­ics to fuel the mod­ern game, you can sign up for one of our online class­es or take a look at our pro­fes­sion­al case stud­ies from La Liga club Deportivo Alaves and Top 14 Rugby’s Stade Rochelais.