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webinar

More Than Film: Hudl x PSADA

How Athletic Directors Run and Fund Their Programs with Hudl

Event Details

  • October 29, 2026
  • 12:00 PM EDT
  • 1 hour

Sign up for the webinar

A live conversation and Q&A with ADs who are getting the most out of their Hudl partnership. Hear how they've built programs that pay for themselves. Presented in partnership with PSADA.

Register for free by filling out the form on this page.

Most ADs think of Hudl as a tool for their coaches. Seth Brunner thought the same thing until he started using it to run his entire athletic department.

Join us on October 29th for a live conversation with an athletic director who built programs that outperform's the budget. He'll share how he's using the full Hudl ecosystem to take pressure off his budget and give every sport in his department what it deserves.

Be there live for the opportunity to ask your questions directly.

What you'll hear about:

  • How Brunner thinks about Hudl as a department tool, not just a coaching tool
  • How he's using Hudl to connect their community and generate program revenue
  • What he'd tell another AD who's only using Hudl for film
  • What's working, what surprised him, and what he wishes he would've done sooner
  • Live Q&A — bring your questions

Speaker Details

  • Seth Brunner
    Athletics Director at Garnet Valley School District (PA)

    Seth Brunner, CAA (Region I’s 2023 Athletic Director of the Year) is the Athletics Director at Garnet Valley School District (PA), leading the Jags to 5 State, 10 District, and 39 Conference titles since 2013. A former multi-sport athlete, teacher, coach, and assistant principal at Penn Wood, he has served on the PIAA District 1 Committee, chaired the Delaware County Hall of Fame awards, and coaches youth sports for his children.

  • Matthew Baltz
    Director of Athletics at Easton Area School District (PA)

    Matthew Baltz, Ed.D., RAA is the Director of Athletics at Easton Area School District (PA), leading athletic operations for the district which fields over 60 teams. Prior to becoming Athletic Director, he was a Health and PE teacher, department coordinator, and coach across multiple sports and levels. He holds a doctorate in Educational Leadership and Management from Drexel University and has served his high school alma mater and the Easton community in public education for over two decades.

  • Jeff Achenzie
    Streaming Coordinator at Easton Area High School (PA)

    Jeff Achenzie serves as a coach and Streaming Coordinator at Easton Area High School (PA), leveraging Hudl technology to bring live, high-quality game coverage to the Red Rovers community. He is a Certified Teacher of English with a Masters in Education in Classroom Technology Integration. He spent 15 years in the classroom as a teacher before serving as Streaming Coordinator, managing over 200 broadcasts per year. A staple in local sports broadcasting and team analytics, he plays a key role behind the scenes in expanding access and visibility for Easton student-athletes across every venue.

  • Jake von Scherrer
    Former AD, Podcast Host, 4x Best Selling Author

    Jake is a Certified Master Athletic Administrator, former Athletic Director, and former Hudl user with 41 years of experience in school sports. A 12-time Coach of the Year and past FIAAA President, Jake is a 4x Amazon best-selling author on athletic leadership, host of The Educational AD Podcast, and a national speaker on coaching and parent engagement.

Sign up for the webinar