Video Analysis Offering Competitive Edge for New Zealand Football


With the foot­ball sea­son now final­ly about to arrive, coach­es all over the coun­try are again look­ing at ways to improve their team’s per­for­mance and get the bet­ter of their opposition.

The nation­al teams of New Zealand Football have ben­e­fit­ed great­ly from the per­for­mance analy­sis tech­nol­o­gy for a num­ber of years, giv­ing sup­port staff from the All Whites and Football Ferns the abil­i­ty to analyse video footage in minute detail.

The soft­ware is also invalu­able to the Futsal Whites and Futsal Ferns, as well as New Zealand Football’s range of nation­al age-group sides. The aim is to increase the under­stand­ing of their own play and iden­ti­fy ways to take advan­tage of the oppo­si­tion, allow­ing coach­es to approach each game in the most pro­fes­sion­al man­ner possible.

The role of video analysis 

Joe Moore, Head of Performance Analysis for New Zealand Football, uses video analy­sis tools in sev­er­al aspects of his role. His analy­sis work­flow begins in the lead up and prepa­ra­tion to games.

I work with the coach­ing staff in the build up to games, in the build up to com­pe­ti­tions, kind of study oppo­si­tion and liaise with the coach­es about how they play their strengths and weak­ness­es,” said Moore. During the game, liais­ing with the staff live, so mak­ing sure that we can push video to the bench, show cor­rect clips at half­time, and real­ly empha­size or high­light the points the coach wants to get across. And then after the game real­ly is about review­ing our per­for­mance with the coach­es and how we want to share that back to the play­ing group.”

The impor­tance of communication

When play­ing at an elite lev­el, the abil­i­ty to quick­ly review and analyse footage is cru­cial in order to make informed coach­ing deci­sions. On the train­ing ground Moore and his team use video for swift feed­back processes. 

Communication skills are mas­sive, and being orga­nized to make sure that you hit those time­lines when you need to have con­tent pre­pared,” said Moore. Technology now real­ly is kind of the rea­son why these roles have evolved and have pro­gressed. We uti­lize com­pa­nies like Hudl to pro­vide the kind of coach­ing to play­ing staff, with video clips and pre­sen­ta­tions pri­or to com­ing into the orga­ni­za­tion and to events. We can almost instan­ta­neous­ly dri­ve clips down to the bench or to the train­ing pitch sec­onds after they’re tak­ing place, and this is allow­ing coach­es to review the things that are tak­ing place in front of their eyes almost instan­ta­neous­ly and then replay­ing that back to the play­ing staff.”

Technology now real­ly is kind of the rea­son why these roles have evolved and have pro­gressed. We uti­lize com­pa­nies like Hudl to pro­vide the kind of coach­ing to play­ing staff, with video clips and pre­sen­ta­tions pri­or to com­ing into the orga­ni­za­tion and to events.”

Live analy­sis on match day

Match day is where the week’s train­ing is put into prac­tice and video plays an inte­gral part of how New Zealand Football’s teams can react to dif­fer­ent sit­u­a­tions and adjust accord­ing­ly. Moore goes on to explain how video fits into match day.

During the game, we’re uti­liz­ing the prod­uct to live catch video, to orga­nize and click video while the game’s going on, and to be able to push that down to the coach­ing staff dur­ing the game or to be able to high­light the rel­e­vant clips we want to show at half­time is mas­sive­ly impor­tant to get those points that the coach has and wants to get across to the play­ers,” explains Moore. And then after the game, we’re uti­liz­ing the soft­ware real­ly to kind of come togeth­er as a coach­ing staff and ana­lyst group, work out the areas of per­for­mance that we feel we excelled in and the areas that we want to tidy up or improve, and then we uti­lize the prod­uct to present that back to the play­ing staff.”

Moore works with Hudl prod­ucts on a dai­ly basis and says they are cen­tral to excelling in his role.

The tech­nol­o­gy now is the rea­son why roles like mine have evolved and pro­gressed,” he says.

We use Hudl before, dur­ing and after games and train­ing ses­sions to pro­vide the coach­ing and play­ing staff with video clips and pre­sen­ta­tions. The tech­nol­o­gy is such that we can almost instan­ta­neous­ly send clips down to the bench or train­ing pitch sec­onds after they have tak­en place on the field.”

During the game, we’re uti­liz­ing the prod­uct to live catch video, to orga­nize and click video while the game’s going on, and to be able to push that down to the coach­ing staff dur­ing the game”


It’s not just elite teams that can ben­e­fit from the soft­ware pro­vid­ed by Hudl though, with user-friend­ly options also avail­able for those oper­at­ing at a more grass­roots level.

There are already a large num­ber of fed­er­a­tions, clubs and schools around the coun­try that are util­is­ing Hudl’s analy­sis tools,” says Simon Mead, the New Zealand-based account man­ag­er for Hudl. 

As the sea­son looks to get going again, we want to con­tin­ue to help devel­op the play­ing and coach­ing tal­ent pool by cre­at­ing a new gen­er­a­tion of coach­es that have a will­ing­ness to engage with tech­nol­o­gy and embrace video as a learn­ing tool.”


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