Analysts can now access Hudl’s FIFA-certified positional coordinates for every player and the ball — integrated with event data and video inside the Hudl Pro Suite.
We’re excited to announce that Hudl has launched raw X&Y tracking data — FIFA-certified frame-level coordinates for every player and the ball, derived from single camera footage across 120+ competitions globally.
Unlike third-party tracking providers, this data is generated natively within the Hudl ecosystem — already aligned with your event data and linked directly to video in Hudl Insight and available via API. No separate datasets to reconcile. No integrations to maintain.
This is the spatial layer that event data alone can't provide. Where events tell you what happened, X&Y data tells you where everyone was when it did — the positional context that underpins physical profiling, tactical modelling, and off-ball analysis.
Built to Remove Fragmentation
What makes this different from standalone tracking providers isn't just the data — it's where it lives.
Because the tracking data is generated inside the Hudl ecosystem, the X&Y coordinates arrive already aligned to the event data your analysts are working with. From there, you can move directly to the associated video clip inside Hudl Insight, without switching platforms, reconciling datasets, or maintaining a pipeline between unrelated suppliers.
For data scientists, the API feed provides the high-fidelity spatial raw material to build proprietary models that reflect your club's specific philosophy. For recruitment and team analysts, it removes the time-tax of manual alignment that has historically made tracking data the preserve of only the best-resourced clubs.
And with an unrivaled depth in emerging markets where tracking was previously unavailable — as well as coverage of youth and second-tier competitions, this update ensures that there are no scouting blindspots.
If you're an analyst who has lost time trying to align event and tracking data between two providers, you already know why we built this.
Robert Wood - VP Product, Hudl
Built to Keep Improving
Most tracking models are validated in isolation – trained on AI output, tested against AI output, with no external check on whether the data actually reflects what happened on the pitch.
Hudl's approach is different.
The event data from every match we collect feeds back into retraining the model – validated against the same manually collected event data that powers the rest of the Pro Suite. This gives users end-to-end control in one fully integrated ecosystem.
It's a human-verified feedback loop only possible at Hudl. Every match makes the model better. Every match makes your data more reliable.
Ready to see the full picture?
Let's map Hudl Tracking Data to your recruitment, performance and data science workflows.
