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Hudl and Puma Sponsored NXTPRO™ Announce Exclusive Partnership to Revolutionize Grassroots Basketball Scouting

3 min Read

Every game from the NXTPRO PRO16™ boys and girls circuits to be accessible via the Hudl Pro Suite for seamless evaluation.

Lincoln, NE, April 9, 2026 - Hudl, the global leader in sports video and data technology, and NXTPRO, Puma’s premier sponsored grassroots basketball circuit, today announced an exclusive strategic partnership. This collaboration creates a seamless pipeline between the nation’s top youth talent and the collegiate programs seeking to recruit them.

By integrating NXTPRO's PRO16 year-round circuit coverage into the Hudl Pro Suite, college coaches and recruiters will now have direct access to high-fidelity film and advanced analytics from one of the fastest-growing circuits in North America.

Bridging the Gap Between Exposure and Evaluation

NXTPRO has redefined the grassroots experience, providing elite media coverage and a platform for players to reach their collegiate goals. By partnering with Hudl, that exposure is now backed by the industry’s gold standard in software.

All NXTPRO PRO16 content—including full game film and individual player clips—will be accessible and centralized within the Hudl Pro Suite, integrating seamlessly with Hudl Sportscode and Hudl Instat.

"As a recruiter, time is your most valuable asset," said Hudl President, Matt Mueller. "By bringing NXTPRO’s elite competition directly into the Hudl ecosystem, we’re removing the friction between discovery and evaluation. Coaches can now scout a Puma-sponsored circuit with the same professional tools they use for their own game prep."

An Innovative Approach to Player Exposure

For the athletes and programs within the NXTPRO circuit, this partnership ensures their performance isn't just seen—it’s discoverable with video and data. Every crossover, defensive stop, and clutch bucket is now available to  thousands of college coaches across the country.

“We are incredibly excited to partner with Hudl as we continue to push the boundaries of what a basketball circuit can provide for its players,” said Matt Reynolds, President of NXTPRO. “This partnership is a game-changer for our athletes. By putting Hudl’s world-class video and scouting tools directly into their hands, we are giving our players the absolute best platform to showcase their skills to collegiate and pro programs across the country.”

Availability

This exclusive content integration is set to debut alongside the 2026 Circuit in April 2026. Access to the NXTPRO PRO16 library will be seamlessly delivered through the Hudl Pro Suite. Finalized subscription details for collegiate programs and professional scouts will be released in the coming weeks, ensuring recruitment staff are fully equipped before tip-off.

About NXTPRO:

NXTPRO is a premier basketball circuit dedicated to providing elite-level competition and maximum exposure for aspiring collegiate and pro athletes. Through its signature events, including the NXTPRO, PRO16 for girls and boys. The organization showcases thousands of top-tier teams from across the country. By hosting high-caliber tournaments at world-class venues, NXTPRO continues to set the standard for player development and scouting opportunities for high school athletes.

About Hudl

Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.

Contact: 

Tyler Thomas: tyler.thomas@hudl.com