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Hudl and FIBA Renew Long-Term Rights Agreement Partnership

2 min Read

LINCOLN, NE - June 18, 2026 - Hudl, the global leader in sports performance analysis and scouting, and FIBA, the International Basketball Federation, renew their long-term rights agreement partnership.

“We are pleased to renew our partnership with Hudl,” said Frank Leenders, director general of FIBA Media and Marketing Services. “This agreement reflects a strong and valued relationship, and we look forward to continuing our collaboration with them across many of our international competitions.”

The multi-year deal covers some of the sport's most prestigious events, headlined by the Men's and Women's World Cup and Olympic Qualifying Tournaments, and spans every level of the game - from continental and youth championships to club competitions and qualifying campaigns across five global regions. Both data and video from these competitions will be made available via Hudl Instat.

“Renewing our partnership with FIBA reinforces Hudl's commitment to basketball at every level of the game,” said Jack Scott-Gatty, business analyst at Hudl. “From youth and club competitions to continental championships, we're proud to equip federations, coaches, and players with the tools they need to develop and compete. Expanding access to Hudl Instat across so many competitions means more teams can benefit from elite-level video and data analysis."

About Hudl

Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.