LINCOLN, Neb., 23 October 2026 – Hudl, the global leader in sports performance analysis and scouting, has renewed its multi-year scouting rights agreement with SEF AB (Sport Entertainment AB) and Svenska Fotbollförbundet, continuing its coverage of the top three tiers of Swedish football, domestic cups and national teams.
The agreement covers Allsvenskan, Superettan, Ettan Norra and Ettan Södra, as well as Svenska Cupen Men and Svenska Cupen Women. It also includes home matches for the men’s and women’s national teams, the U23 Women’s, U21 Men’s, and U19, U18, U17 and U16 men’s and women’s national teams. Match video and data will be made available for professional purposes via Hudl Wyscout—the world’s largest database of football video and data.
“Renewing our agreement with SEF AB and Svenska Fotbollförbundet ensures Swedish football remains accessible to clubs, scouts and analysts worldwide,” said Mateo Bourrut Lacouture, strategic partnership manager at Hudl. “From Allsvenskan to the national youth teams, this renewal reflects our ongoing commitment to comprehensive coverage across all levels of European football, and to help clubs at every level of the Swedish football pyramid."
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry’s ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at Hudl.com.
