LINCOLN, Neb. - 24 September 2026 - Hudl , the global leader in sports performance technology, today announces the appointment of Keisuke Ota — former professional J.League midfielder — as the first Hudl brand ambassador in Japan.
Hudl empowers hundreds of thousands of teams and coaches across more than 40 sports in over 100 countries, equipping them with the video and data analysis tools they need to improve performance and compete at the highest level. The Hudl Pro Suite integrates best-in-class software, AI cameras, wearables, and platforms including Hudl Wyscout, and Hudl Statsbomb into one connected ecosystem — covering capture technology, match analysis, recruitment, and athlete performance in a single workflow. In Japan, Hudl is committed to supporting football organisations from the professional game through to the development pathway — ensuring that coaches and athletes at every level can access the same elite technology and knowledge that other world's top clubs rely on.
After over 16 years as a professional player in the J.League — accumulating 277 appearances across Shimizu S-Pulse, Kashiwa Reysol, JEF United Chiba, Tokushima Vortis, and FC Gifu — Keisuke Ota transitioned into coaching in the United States, spending five years on the women's soccer coaching staff at the University of Central Florida (UCF). During that period, he integrated Hudl technology into his daily analysis and preparation workflow as a coach, building hands-on expertise in data-driven performance methodology.
He now brings that experience back to Japan, making him an ideal ambassador to communicate Hudl's value across the full spectrum of Japanese football: professional clubs, university and high school teams, youth development, and the growing community of coaches seeking to evolve Japanese football through technology.
Brand Ambassador, Keisuke Ota
"I am pleased to announce that I have been appointed as an ambassador for Hudl. During my five years as a coach for women's college soccer in the United States, I leveraged Hudl’s products such as Hudl Statsbomb and Hudl Sportscode in my daily analysis and coaching. My goal is to become a coach who can leverage data, video, and the latest technology and apply them to coaching at a high level — and I continue to learn in pursuit of this goal. I am very happy to be able to work with Hudl, whose products I have actually used, as an ambassador. I look forward to continuing to contribute to the development of Japanese soccer together with the Hudl team, and through this challenge, I want to pursue my dream of becoming a coach who can be active both domestically and internationally using Hudl's technology."
Kengo Miura, Japan Regional Director, Hudl
"For Hudl, Japan is a special market and a key focus area where we will further strengthen our investment going forward. We are thrilled to welcome Keisuke Ota as our first brand ambassador at such an important time. What makes this partnership so meaningful is that Ota-san is not simply a spokesperson — he is a genuine Hudl practitioner. He built his coaching methodology using Hudl tools on the training ground every day, and he understands from direct experience what it means to integrate video and data into the rhythm of a high-performance programme. Ota-san brings both the hands-on knowledge of what Hudl's tools can do and deep insights into Japanese football. Together with him, we hope to create more opportunities to introduce the same Hudl technology that the world's leading clubs leverage. We are truly looking forward to our partnership with Ota-san."
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes, and administrators at every level of sport. Hudl equips teams with tools and insights to elevate performance, streamline operations, drive recruitment, and deepen fan engagement. Smart cameras capture every second of practices and games, powering an ecosystem of film review, recruiting, scouting, and more. Trusted software layers data and analytics onto video to help athletes and teams perform at their best. And Hudl's platform helps every team build a stronger connection to their fans through livestreaming, athlete highlights, tickets, and the updates fans care about most.
Learn more at Hudl.com
Hudl Japan — PR Enquiries
Tracy Sung
tracy.sung@hudl.com
www.hudl.com
