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Hudl Announces Exclusive Rights Partnership to Host Swedish Youth Content on Wyscout

27 Mar 2025

3 min Read

Lincoln, Nebraska, 27 March 2025 - Hudl, a global leader in sports performance analysis and scouting, announces a new exclusive partnership with Föreningen Svensk Elitfotboll (SEF) for the scouting rights to its youth leagues and youth cup competitions.

The three-year partnership agreement will include: P19 Allsvenskan, P17 Allsvenskan, P16 Allsvenskan, P19 Superettan, Ligacupen P19, Ligacupen P17 and Ligacupen P16. Hudl will gain access to all related video and data from these competitions, which will be made available for professional purposes via Wyscout—the world's largest database of football video and data.

“We’re delighted about this partnership for several reasons, but most notably because each club will benefit from implementing Wyscout into their daily analytical workflows to aid team performance, player development and player recruitment,” said Hudl's Kerry Morrow, Business Analyst. “As a result of our existing agreement with SEF, which includes coverage of Allsvenskan and Superettan, it also means clubs will be able to benchmark youth players against first team players using the same dataset.”

“Ultimately, it’s great to extend our collaboration with SEF. This agreement continues to show Hudl is committed to not only working with the best youth leagues globally, but also increasing the depth and breadth of youth content available on Wyscout.”

“We are happy to announce this collaboration with Hudl. Hudl will help us in getting even more professional in player development and to tighten the gap between the youth team and the first team,” said Svante Samuelsson, Sports Director at Föreningen Svensk Elitfotboll.

Looking to elevate your youth team? Gain top talent insights from our youth scouting trends series, powered by Wyscout.

Need to level up your scouting? Access the Swedish youth leagues, and 180+ additional competitions around the world, with the Wyscout Youth Video Pack.

About Föreningen Svensk Elitfotboll

Föreningen Svensk Elitfotboll is a member organisation acting on behalf of the 32 clubs in the two top football leagues Allsvenskan and Superettan. The mission is to promote and develop men’s elite football domestically in Sweden; sportingly, financially, commercially as well as administratively. Through joint partnership agreements, Föreningen Svensk Elitfotboll aim to provide its member clubs improved financial conditions for elite football with an ambition to also achieve international success by the participating Swedish clubs in the European club competitions organised by UEFA.

About Hudl

Hudl empowers more than 230,000 teams globally to reach their potential. A complete suite of video and data products ensures coaches and teams at every level of sport have the information and insights they need to be their best. Our smart cameras capture every second of the action, and our software makes video easy to access, analyze, share and learn from. That video also enables athletes to get recruited and teams at every level to find their next star. And fans and communities who want to be part of the action can connect to livestreaming, athlete highlights and team profiles. That’s why more than 8M users across 40+ sports trust Hudl for every moment that matters to them. Learn more at Hudl.com.