Hudl Announces Exclusive Rights Partnership to Host Norwegian Youth Leagues on Wyscout

Lincoln, Nebraska, 31 Jan. 2025 - Hudl, a global leader in sports performance analysis and scouting, announces a new partnership with Norsk Toppfotball (NTF) for the scouting rights to its youth leagues.

The exclusive multi-year partnership agreement will include Norway OBOS Nasjonal G19, Regional Nasjonal G19 and OBOS Nasjonal G17. Hudl will gain access to all related video and data from these competitions, which will be made available for professional purposes via Wyscout—the world's largest database of football video and data.

“This is an exciting agreement as it allows Hudl to support the Norwegian professional football leagues and its youth teams with the necessary tools to implement efficient analytical workflows, supporting team performance and player development,” commented Hudl's Kerry Morrow, Business Analyst.

“Not only will this benefit the Norwegian clubs on a day-to-day basis, but it will also allow the Norwegian Football Federation to easily monitor player performance through the implementation of video and data, making informed decisions on national team selection even easier. This again shows that Hudl is dedicated to providing analysis solutions that will benefit teams, coaches and players,” added Morrow. “We're also excited to host these competitions on Wyscout, as it provides us the opportunity to showcase some of the best talent in the country on a coach and player level.”

“Being a leader in the development of Norwegian football on a club level is our main priority, and we believe Hudl will be a valuable partner in furthering our impact,” said Stian Pettersen, Head of Technology and Analysis in NTF. “We’re excited to work together to optimize the competitiveness of our leagues and clubs.”