Hudl’s Exclusive Multi-Year Partnership with Hockey Alberta Brings Hudl InStat or Hudl Assist For All Teams Across the AEHL and AFHL
LINCOLN, Neb., 27 October 2026 – Hudl, the global leader in sports performance technology, today announced a multi-year renewal and expansion of its exclusive partnership with Hockey Alberta, the governing body for amateur ice hockey in the province of Alberta, Canada.
"The expansion of our Hudl partnership reflects our commitment to continuously improving the elite hockey experience in Alberta,” said Aaron Rawlake, commissioner of Elite Hockey, Hockey Alberta. “By bringing all elite leagues onto a common platform, we are creating greater alignment across the pathway while equipping our athletes and coaches with the tools they need to learn, grow, and perform at their highest level."
The agreement names Hudl as the Exclusive Performance Technology Partner of Hockey Alberta across video analysis, performance data, and recruiting categories, with all teams competing in the Alberta Elite Hockey League (AEHL) and Alberta Female Hockey League (AFHL) adopting Hudl InStat or Hudl Assist.
"We are thrilled to expand our partnership with Hockey Alberta, providing resources to help give every athlete across the organization the shot they deserve," said Rachel Krasnow, head of strategic partnerships at Hudl. "Hockey Alberta holds the highest standards for their teams, coaches and athletes, and we are proud to provide the membership the best in performance technology through leveraging Hudl InStat or Hudl Assist to the fullest."
About Hockey Alberta
Hockey Alberta is the Provincial Sports Organization and governing body for organized amateur hockey in the province. At Hockey Alberta, we encourage competition on both a competitive and recreational level for those who play hockey for the sportsmanship, skill and enjoyment. Hockey Alberta is made up of over 200 Members, encompassing Minor Hockey Associations, Leagues, Recreation/Pond Hockey, Para Hockey, and Accredited Schools, representing over 100,000 participants. We are committed to fostering a safe, inclusive, and competitive environment for all athletes of all ages and skill levels.
About Hudl
Hudl empowers hundreds of thousands of teams globally to reach their potential, working with coaches, athletes and administrators at every level of sport. We equip teams with tools and insights to elevate performance, streamline operations, drive recruitment and deepen fan engagement. Our smart cameras capture every second of practices and games, powering the industry's ecosystem of film review, recruiting, scouting and more. Our trusted software layers data and analytics onto video to help athletes and teams reach their potential. And our platform helps every team create a stronger connection to their fans through livestreaming, athlete highlights, tickets and updates on all the information fans care about. Learn more at
Hudl.com.
