Hudl Instat — a com­pre­hen­sive analysis and scouting solution that enables data-driven decisions — will be a major asset in the ENTP selection process going forward.

Lincoln, Neb. (14 May 2024) - England Ice Hockey recently announced its partnership with Hudl to provide their product Instat for the 2024 Showcase Draft.

For hockey players looking to reach the England National Team Programme (ENTP), the Showcase is the first step on their journey. The event hosts more than 500 players over four days, and coaches from across England will attend to review talent for the 2024–25 season.

Hudl Instat—a comprehensive analysis and scouting solution that enables data-driven decisions—will be a major asset in the ENTP selection process going forward. 

“Hudl Instat is a great tool as a coach, video coach and goalie coach,” said David Lawrence, ENTP Netminder head coach and Leeds Knights assistant coach. “It allows us to share video and stats with players to aid in their development, and areas in which they need to address quickly as well as long term. 

“In regards to Showcase itself, it will provide up-to-date stats as well as game footage, which will allow coaches to discuss areas of the game with their players during the tournament, as well as providing a good base for feedback to players afterwards.” 

As part of the partnership, Hudl experts will be in attendance at the Showcase to help with implementation. “Having the Hudl Instat team on-site for the event will be a big help as we roll out the new software for the first time in this way,” said Jon Kynaston, ENTP U15s head coach and Peterborough Phantoms head coach. 

Matt Bradbury, Nottingham Lions head coach and England U18s assistant coach, said, “The data that Hudl Instat will provide is a huge step for the programme. Being able to have these statistics and visuals at a coaches’ fingertips will really take the game to another level.

“Hudl Instat is used at many clubs across the country and across the world. We hope that more U.K. clubs in future will see the value of such a powerful tool to assist both team and player development.”

About Hudl

As a global leader in performance analysis technology, Hudl helps more than 200K sports teams—from grassroots to the pros—prepare for and stay ahead of the competition. A complete suite of video and data products ensures coaches have the insights they need and athletes get the shot they deserve. 6M users across 40+ sports use Hudl's best-in-class software, hardware and services, including online coaching tools, mobile and desktop apps, smart cameras, livestreaming, wearables, analytics, professional consultation and more. Learn more at

About England Ice Hockey

England Ice Hockey is the National Governing Body (NGB) responsible for the governance, administration, development and promotion of the sport of ice hockey in England and Wales. The Association oversees grassroots (junior) ice hockey, women’s ice hockey, senior ice hockey, para (sledge) ice hockey and recreational (community) ice hockey.

England Ice Hockey supports clubs, players, coaches and officials, and schedules and sanctions competitions tournaments and in the interests of promoting the sport of ice hockey. We have over 400 member clubs and teams, 9,000 individual registered players, and a volunteer workforce of over 1,000 people.