The (Not So) Hid­den Ben­e­fits of Video for Your Club Bas­ket­ball Team

Video could be the bridge to mak­ing your club an estab­lished brand. Let us show you just how easy and impor­tant it is to get started.

The (Not So) Hid­den Ben­e­fits of Video for Your Club Bas­ket­ball Team

Video could be the bridge to mak­ing your club an estab­lished brand. Let us show you just how easy and impor­tant it is to get started.

Last sea­son, more than 35,000 high school bas­ket­ball teams expe­ri­enced the ben­e­fits of Hudl. More than half of the state cham­pi­ons used Hudl, and many more saw first­hand the pow­er it can have in recruiting.

But high schools aren’t the only ben­e­fi­cia­ries. We’re hear­ing more and more sto­ries of club teams using Hudl to both improve their per­for­mance and their ath­letes’ odds of mak­ing it to the next level.

Here’s a quick crash course for oth­er club teams that want to get in on the fun.

The Ben­e­fits

Get Your Play­ers Noticed

Get­ting qual­i­ty video is a major fac­tor in recruit­ing. In order to get your ath­letes on the radars of col­lege coach­es, they must have qual­i­ty video and high­lights play­ing against top com­pe­ti­tion. Some club teams play more dif­fi­cult sched­ules than their ath­letes see in their high school sea­sons, and col­lege recruiters want to see prospects going against the best.

The most impor­tant thing you want to do is show your abil­i­ty to play bas­ket­ball with video.” Riley Davis, video coordinator for the University of Tennessee men’s basketball team

Cedric Dashiell, head coach of The Bas­ket­ball Fac­to­ry in Calif., says the ben­e­fits of Hudl far out­weigh the cost. Par­ents have already invest­ed so much in their child’s devel­op­ment, and Hudl is the final step that can con­nect the skills that the play­er has honed to the expo­sure that will get him or her recruited.

What we do with our pro­gram is we talk ad nau­se­um, why are we doing this?” Dashiell said. If we’re just doing this for bas­ket­ball, that’s fine. But I want to do this to get these kids into col­lege and get their col­lege paid for. The only way schools are ever going to know about you is your film, peri­od. I talk to the par­ents about how impor­tant it is, that if we’re not doing this, their kid may not have a shot to play. We have to get that film to the coach­es all over the coun­try. Because the par­ents know that, they’ll make what­ev­er sac­ri­fices to get that film.”

Lev­el up Your Team

It’s not all about the future, though. Video also helps your team improve in the here and now as well. If you record while con­nect­ed to Wi-Fi, you can watch piv­otal moments of a game with­in min­utes of its con­clu­sion. You can now make adjust­ments on the side­lines between games.

There’s a rea­son the term, See­ing is believ­ing,” has stood the test of time. The abil­i­ty to actu­al­ly show play­ers what needs to be fixed is invalu­able. The ath­letes can access the video any time, and you can mon­i­tor how much they’re watch­ing. Dashiell makes dozens of com­ments on every game film, offer­ing quick reminders or cor­rec­tions for his play­ers to digest.

We do it to get rid of bad habits,” he said. We’re not talk­ing about pro­fes­sion­als, and on a team like this you have kids that want to play at the Divi­sion I lev­el. If you’re walk­ing on the court, we’ll call that out. If you’re being self­ish, that’s now on Hudl.”

The Equip­ment

Not only is Hudl incred­i­bly valu­able to your club, but it’s a breeze to get start­ed. We rec­om­mend record­ing with an iPad because of its abil­i­ty to upload live (assum­ing the gym has Wi-Fi). A reg­u­lar cam­corder will do the job, but we’ve found the iPad or iPad Mini 4 seem to be pop­u­lar among coaches.

To pro­tect your invest­ment, check out these cas­es from iOg­ra­ph­er. The iOgrapher’s han­dles make for smooth tran­si­tions that lim­it bumps and jerks, allow­ing for high­er qual­i­ty video. Snap the iOg­ra­ph­er onto a tri­pod like this one and you’re ready to go.

The iPad mini is extreme­ly easy to use,” Andy Sears, head coach of the Cen­tral Mass Light­ning, said. If you get the right set­up with the right tri­pod, you’re only mov­ing the cam­era three inch­es each way as they go up the court. It’s real­ly sim­ple to do and I’ve nev­er had any issues hav­ing my games filmed.”

The Set­up

Giv­en the ease of use, you don’t need a pro­fes­sion­al behind the cam­era — a par­ent or sib­ling will do the job just fine. Par­ents want video of their kids for per­son­al use and recruit­ing, so get­ting their par­tic­i­pa­tion and high-qual­i­ty work isn’t an issue.

They’re incen­tivized because they want the high­lights,” Dashiell said. If we send the film out to coach­es, they’ll love the kid and want to meet the kid. The rea­son the par­ents do it so well because it’s their job to show­case these kids. It’s a com­mit­ment to their own chil­dren because they under­stand why we’re doing it.” 

Try and get your cam­era near cen­ter court and as high as you can, sim­i­lar to a set­up for high school games. Spac­ing can be tight in some gyms, and while film­ing from a cor­ner isn’t ide­al, it’s still use­ful. Posi­tion your cam­era in the cor­ner on your offen­sive side (they’ll have to switch ends at halftime).

Now you know why Hudl is impor­tant and how easy it is to get going. Here’s how to get your club started.