Do your fans know where to watch your livestream? Here’s how to ensure they easily can find your events.
Once your livestream is ready for game action, it’s important to promote it frequently so your fans know where to find it. We recommend sharing your streaming schedule at the beginning of each week, with reminders before the start of each streamed game.
Here are some templates to help you easily share your broadcast with your community.
Use these email templates however you want. Copy them word for word if you like (don’t forget to insert your relevant information), or simply use them as a guide and add your own voice to it.
This template is designed for use as a welcome email to create awareness for your livestream among your community.
I have some exciting news to share on behalf of our athletic program. Together with Hudl, we plan to offer a livestream of every home varsity game played in the gym or on our field.
If you can attend our games, we encourage you to do so. We want to give people who can’t physically attend our games the ability to tune in and support [your nickname] athletics. With our livestream, working parents, faraway family members, alumni, and anyone else who wants to watch can support our athletes.
We will be selling pay-per-view passes on an annual, monthly, and single-game basis. A single-game pass will be $8, a monthly pass will be $15, and a yearly pass will be $75. These prices are intended to be similar to the costs of attending the game.
By offering fans the ability to watch our games through a high-level broadcast, we’re hoping to earn critical revenue for our athletic program that helps us [buy new uniforms/equipment, etc.] Thank you for your support in helping us reach that goal.
You can access our broadcast using this link [insert your program’s fan.hudl.com link]. I will also be reaching out weekly to share our upcoming livestreaming schedule, and the link to purchase or access the broadcast.
Please feel free to reach out to me with any questions or concerns.
Sincerely, [Your Name]
Use this template to share your weekly schedule with your fans. We’ve put together a couple of different ideas for you to choose from.
Email Templates Add these images to your weekly outreach emails to add a visual element to your schedule.
Social Media Templates These images can accompany your social media posts sharing your weekly streaming schedule.
Talking to your Community
We realize that your community may have questions about your livestream. Here are some suggested talking points for tackling those questions.
Q. Why am I being charged to view games? A. We want to provide all our fans — near and far — the ability to tune in to a quality broadcast and support our athletes. In order to do this, it costs our program some money. This also allows us to avoid more traditional fundraising methods and rely on the generosity of the fans while also providing them with a service.
Q. How did you determine the prices? A. The price is designed to be similar to the cost of attending the game. Unlike your game tickets, access to the livestream is not a per-person cost. A group of friends or family who can’t make it to the game can get together to watch a single broadcast for a reasonable price, all while supporting our program.
Q. What happens to the money I pay for viewing games? A. A majority of the funds earned from the broadcast go directly back to our school. A smaller percentage of it goes specifically towards providing this technology. Thanks to your generosity, we can pay for upgrades to our program/facilities/equipment, and give student-athletes at all levels and sports the best chance to succeed.