Managing Using Video across Your Club: Roundtable with Ballistic United’s Kevin Crow

We caught up with Ballistic United tech­ni­cal direc­tor Kevin Crow, who dished on how he lever­ages data and video togeth­er, how to get the most cost-effec­tive tech, and engag­ing play­ers remotely.

Managing Using Video across Your Club: Roundtable with Ballistic United’s Kevin Crow

We caught up with Ballistic United tech­ni­cal direc­tor Kevin Crow, who dished on how he lever­ages data and video togeth­er, how to get the most cost-effec­tive tech, and engag­ing play­ers remotely.

0:15 — Why Crow was an ear­ly adopter of video.

Implementing video isn’t as easy as it sounds. And believe it or not, before Hudl Assist, Crow was using YouTube for shar­ing video with his play­ers. Crow talked about how he first start­ed using video in his club, and its impor­tance in play­er devel­op­ment with con­nect­ing those dots”.

2:30 — The pow­er of sharing.

Crow talked about all of the dif­fer­ent ways Ballistic United gets its play­ers con­sum­ing video, from class­room train­ing ses­sions to shar­ing on phones, and what’s trending.

4:40 — Baking video analy­sis into your club’s budget.

Better qual­i­ty leads to bet­ter analy­sis. Ballistic United uses a pro­fes­sion­al film crew to cap­ture their games. But not every­one works with the same bud­get, which is why … 

6:00 — Getting the most cost-effec­tive tech.

Gretna SC’s Jono Callaghan asked: how do you assess needs ver­sus wants? It’s so easy to get caught up in all the tech­nol­o­gy out there. Crow dis­cussed how to take a step back and under­stand what’s most cost-effec­tive for your club.

11:30 — Holding play­ers accountable.

Crow talked about how Ballistic play­ers get assigned home­work, select­ing good and bad clips to break­down. It’s been real inter­est­ing to see them explain what’s in their head,” he says. The insight has been remark­ably good.”

16:00 — How Hudl Assist’s tag­ging gives you time back.

Jason Bing, coach at Oregon’s Westside Timbers and Thorns Academy, asked about Hudl’s tag­ging process. Interactive reports like Assist cut down on all that time you spend live-tag­ging your film.

19:30 — Leveraging Hudl Technique in play­er development.

Bing asked about the val­ue of the Hudl Technique app, and the group dis­cussed its prac­ti­cal­i­ty for goal­keep­er train­ing and pri­vate one-on-one train­ing sessions.

22:20 — Exploring tech­nol­o­gy dur­ing this downtime.

Gretna SC’s Jono Callaghan asked the group about how they’re engag­ing play­ers remote­ly while they can’t meet in per­son. Crow is tak­ing the oppor­tu­ni­ty to let the coach­es choose their own teach­ing tools, includ­ing Zoom conferences. 

23:50 — Making play­er eval­u­a­tions remotely.

Santa Rosa United (Calif.) Director of Operations Kevin Kilroy asked about mak­ing play­er eval­u­a­tions with­out the ben­e­fit of being in-per­son. Crow offered some tips, includ­ing lever­ag­ing playlists and host­ing Zoom calls with play­ers and parents. 

25:35 — What the future holds for coach­ing workflows.

Eugene Timbers (Ore.) Director of Coaching Jurgen Ruckaberle talked about tak­ing this time to work on projects with his coach­es, aimed at refin­ing cur­ricu­lum and lev­el­ing up their edu­ca­tion. Crow asks, is there a fit going for­ward with all the tech­nol­o­gy we’re being forced to use right now?

29:35 — The val­ue of live in-game analysis.

Kilroy talked about his past expe­ri­ences using in-game review and its numer­ous ben­e­fits. Back in his WUSA coach­ing days, Crow found it very pow­er­ful” to pull up quick visu­als at halftime.

37:20 — The val­ue of a de fac­to tech whiz.

Kilroy asked about the impor­tance of hav­ing a des­ig­nat­ed tech­nol­o­gy expert on the staff. Crow can’t afford full-time tech coach, so he del­e­gates to hav­ing sev­er­al experts on staff.