Make Your Analysis Department Ready for Success

Starting from scratch and build­ing your analy­sis team into a suc­cess can be dif­fi­cult. One Bundesliga 2 side offers insight into their process.

Make Your Analysis Department Ready for Success

Starting from scratch and build­ing your analy­sis team into a suc­cess can be dif­fi­cult. One Bundesliga 2 side offers insight into their process.

The adop­tion of new tech­nol­o­gy can be daunt­ing, but it’s nec­es­sary in gear­ing up your club for success.

Australian ana­lyst Andrew Meredith is one of the best in the busi­ness, hav­ing built a per­for­mance analy­sis depart­ment from scratch at cult German club FC St. Pauli. 

At FC St Pauli we looked at start­ing up a new envi­ron­ment here where we start­ed off very small with a lim­it­ed bud­get,” said Meredith. “[Showing] that we were able to deliv­er results in regards to access­ing infor­ma­tion for the coach­ing staff as quick­ly as pos­si­ble. We expand­ed that and were look­ing at scal­a­bil­i­ty the whole time. 

Hudl and Sportscode is a great prod­uct for that. We were able to expand from a one man oper­a­tion to involve the train­er team, who became Sportscode users. Then we looked at devel­op­ing the next phase — get­ting the play­ers involved and access­ing the information.

Now we’re at the point where we’re deliv­er­ing, week-to-week, all the infor­ma­tion that the play­ers and coach­ing staff need to deliv­er their best per­for­mance on a weekend.”

Whilst the jour­ney sounds rea­son­ably straight­for­ward, there was one key fac­tor that under­pinned the suc­cess­ful roll­out. When we’re build­ing any sort of analy­sis con­cept or work­flow, we have to look at get­ting the buy-in from the coach­ing staff,” said Meredith. That’s a key ele­ment to what we do.

The real­ly impor­tant part is that they buy in and they have that trust there with regards to the qual­i­ty of the prod­uct, what it’s able to do, how it speeds up the work­flow and the process­es we put in place.”

Once the phased imple­men­ta­tion plan was com­plete, St. Pauli start­ed look­ing at new ways to max­imise the use of video analy­sis and ben­e­fit all of the stake­hold­ers in the per­for­mance department.

At FC St. Pauli, we look at a flat hier­ar­chy so that every­one has access to all the rel­e­vant infor­ma­tion that they need as quick­ly as pos­si­ble, and Sportscode and Hudl enable us to do that.

In regards to med­ical staff, if any­one is injured they’re get­ting scenes from the game with­in 30 min­utes, so not only are they mak­ing an ini­tial diag­no­sis live, all the med­ical depart­ment who may not have trav­elled to the game have access to the same infor­ma­tion to see how the injury happened.”