In a football organization, identity is most commonly expressed by the Game Model, where the club culture manifests itself on the pitch. Then, a Code of Conduct helps to create the right environment for players and staff off the pitch and gives them guidelines on shared values and accepted behaviors.

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How to build and implement a team identity:

Capturing and transmitting the Game Model is a crucial step. At this level, education is key and videos and data are the primary technology to build an ecosystem for shared know-how and create a framework for best practices. This starts from capturing the style of play and the profile of players. 

  • Using your team’s unique Game Model, key stakeholders can leverage Hudl’s connected suite of products to analyze matches and training - to share with leaders, coaches, analysts, scouts, medics, sport scientists, parents and the wider business as required. Downloading video and data from Hudl League Exchange or Wyscout, they can use Hudl Sportscode to cre­ate cus­tom reports showing highlights that mat­ter and explain the way you want to play.

  • Upload Game Model examples onto the Hudl platform (see image examples of game models below) and share videos with specific events and tactics to custom groups of your choosing. This means giving your team access to a development tool, promoting immediate reflection, and supporting coaching activity, easing the workflow between technical staff and players. The workflow seamlessly integrates the Hudl.com platform with Hudl Sportscode, allow­ing data to flow freely between the two platforms. Plus, it also empowers your players to own their personal development, not relying on coaches to ‘do it for them’.
Example of a game model template.
Example of a game model completed.
  • There are several ways you can leverage Hudl Academy to implement the team identity at your club too. It can be a shared platform for continuous learning for high performance practitioners. It can be a training platform for your players, helping them familiarize themselves with performance analysis and statistics, teaching them how to use tools to review their own performance, study next opponents and share with them what the technical staff is going to measure. But it can also be a way for you to establish your legacy at the club, customizing it to create Team Identity specific education modules shared across football and non-football staff, leaving a legacy for the leaders and a succession management process that helps when employees change.

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