Four Ways to Earn Money From Your Livestream

Gates might be closed this fall. Here’s how to deliv­er a mem­o­rable fan expe­ri­ence using livestreams — and make mon­ey doing it.

Four Ways to Earn Money From Your Livestream

Gates might be closed this fall. Here’s how to deliv­er a mem­o­rable fan expe­ri­ence using livestreams — and make mon­ey doing it.

No one knows what the fall sports sea­son will look like. Will friends and fam­i­ly be able to attend games? How will this affect gate sales? While there’s no sin­gle solu­tion to replace the fan expe­ri­ence, livestream­ing can help. And if you get cre­ative with spon­sor­ships, online mar­ket­ing or charg­ing a fee for views, you can make mon­ey off your streams.


The extra fund­ing that comes from the spon­sor­ship of a local busi­ness can go a long way in giv­ing your stu­dent-ath­letes the best pos­si­ble resources and mak­ing up for lost rev­enue. Here are a few ways to high­light spon­sors on your web­site and livestreams.

Location, location, location

Find place­ments that will deliv­er val­ue to your spon­sors and ensure their logos are being seen by view­ers. If you have a Hudl Focus cam­era, con­sid­er putting a few of your biggest con­trib­u­tors direct­ly below the score­board since it’s includ­ed on the livestream view at all times. And take advan­tage of those emp­ty stands — place as many logos as you can in the bleach­ers direct­ly across from the cam­era. You could also work with your local print shop to source larg­er vinyl ban­ners for high-pay­ing sponsors.

Broadcast advertising

Advertising dur­ing your live broad­cast is anoth­er way for busi­ness­es to get their name out there. There’s plen­ty of time to announce, adver­tise and thank spon­sors before and after the game and dur­ing long breaks. Or break it up and have busi­ness­es spon­sor entire quar­ters or sets in a vol­ley­ball match.

Individual sponsorships

Leverage com­mu­ni­ty ties by task­ing each play­er with find­ing a busi­ness to spon­sor them indi­vid­u­al­ly. Then, put the logos on each ath­letes’ ros­ter page on your web­site and announce their spon­sor dur­ing intro­duc­tions before the game. This is an easy way to crowd­source fund­ing and encour­age your ath­letes to engage with your pro­gram and their local com­mu­ni­ty. Sounds like a win-win.

Online Marketing

If you’re not using social media for your ath­let­ic depart­ment, you should be. It’s a great way to pump up play­ers and keep fans in the know. But you can also use it to gen­er­ate rev­enue and grow part­ner­ships with exist­ing sponsors.

Sponsored posts

Have a lofty fol­low­ing already? This is a sim­ple way to bring in some cash. Post a week­ly sched­ule, game recaps or MVP shoutouts, then have a busi­ness spon­sor each of these posts by putting their logo in the graph­ic or adding a men­tion at the end.

Email newsletters

Newsletters are a pow­er­ful, per­son­al­ized way to deliv­er the right mes­sage to your fans at the right time. Consider send­ing out a week­ly email to sub­scribers let­ting them know about upcom­ing livestreams, game recaps and your sponsors.


We’re all going to miss the stu­dent sec­tion chants, and ath­letes are def­i­nite­ly going to miss com­pet­ing for a crowd. So take some of that com­pet­i­tive­ness dig­i­tal. Post a poll on Twitter or Facebook ask­ing fol­low­ers to vote for who they think will win a matchup. You could even have a busi­ness spon­sor the poll, set a dol­lar amount and have them donate it to the win­ning team.

Charge Viewers

One of the eas­i­est ways to make mon­ey off your livestream is to charge view­ers to watch. 

Season passes

When you stream to YouTube using Hudl Focus, a YouTube chan­nel is cre­at­ed for your ath­let­ic depart­ment. If fans want to become sea­son tick­et hold­ers, they can pay your depart­ment a one time fee to access your channel’s link and tune in to any event through­out the season.

Single-game tickets

Some matchups will draw big­ger crowds than oth­ers. And Great Uncle Jim might not need (or want) to watch every foot­ball game, so it’s a good idea to offer a sin­gle-game option too. When your coach­es start a new livestream, a unique URL will be cre­at­ed for that game. So once the game starts, just send the link to peo­ple who paid for it.

Sponsored livestreams

If it’s not fea­si­ble to sell pass­es and tick­ets, see if a local busi­ness will spon­sor your livestreams for the sea­son. Putting their name out there dur­ing every sport­ing event this fall will broad­en the audi­ence and increase brand aware­ness for the sponsor.

Video Hub

Consider cre­at­ing a web­site to house your YouTube chan­nel link, the embed code for live games, and on-demand record­ings. This is an easy way to put every­thing in one place and charge fans for access just once. (Plus, you don’t need a design or pro­gram­ming degree to use the plat­forms below.)

Google Sites

If your dis­trict uses Google, cre­ate a free Google Site. Templates make it easy to get start­ed and you can cus­tomize your page using back­ground images, thumb­nail graph­ics and text.


Not a Google dis­trict? Use Wix to cre­ate a free web­page. Similar to Google Sites, it’s easy to cre­ate and cus­tomize a land­ing page that can house all your livestream infor­ma­tion, plus your MVP and game recap content.

There’s a lot of uncer­tain­ty around this fall. But now’s the per­fect time to plan for how you’ll boost your depart­ment, pro­mote your pro­grams, and pro­vide a safe and engag­ing envi­ron­ment for fans. Check out our livestream­ing guide to learn more about broad­cast­ing tech­nol­o­gy, then get in touch to find the solu­tion that’s best for your school.