We Won’t Just Stick to Sports”: Black Lives Matter

A mes­sage from our CEO

We Won’t Just Stick to Sports”: Black Lives Matter

A mes­sage from our CEO

Stick to sports” is too often the response to sports fig­ures and teams that express their opin­ions of issues off the field, pitch or court. We’ve gen­er­al­ly stayed away from speak­ing out to our cus­tomers and com­mu­ni­ties about soci­etal issues. Today, that changes — we’ll stick to sports what we believe in: Black lives matter.

The protests of the past week come from a place of pain and years of injus­tice, and that pain is felt by our cus­tomers, our com­mu­ni­ties and mem­bers of our Hudl family.

Sports have played a crit­i­cal role in his­to­ry, one of bridg­ing racial divides and help­ing make progress in the fight for racial jus­tice and equal­i­ty. Sports have often been at the fore­front of inte­gra­tion efforts, even if unin­ten­tion­al­ly. It has been a site for lev­el­ing the play­ing field by allow­ing us to put it all out on the field and shift our atten­tion to dif­fer­ent alle­giances — those of loy­al­ty to our com­mu­ni­ties and teams.

The great Nelson Mandela said it best: Sport has the pow­er to change the world. It has the pow­er to inspire. It has the pow­er to unite peo­ple in a way that lit­tle else does. It speaks to youth in a lan­guage they under­stand. Sport can cre­ate hope where there was only despair.”

Coaches are some of the best peo­ple to help inspire the change that’s des­per­ate­ly need­ed, and they play an impor­tant role in help­ing young ath­letes nav­i­gate these com­plex soci­etal issues that reach far beyond sports.

At Hudl, we take pride in the trans­paren­cy we have with employ­ees and the val­ue we place on equal­i­ty in our work­places, and we work every day to be bet­ter. One of our core val­ues is We’re a fam­i­ly.” We’ve leaned into that val­ue more than ever the past few months due to COVID-19 and we will con­tin­ue to do so in stand­ing in sol­i­dar­i­ty with the Black Lives Matter move­ment. But as any great coach will tell their ath­letes: don’t just talk about it, be about it. Here are the com­mit­ments we’re mak­ing to the peo­ple who work at Hudl and to our customers:

  • We stand unit­ed in reject­ing all forms of hate and dis­crim­i­na­tion. In addi­tion to the train­ing that is already in place, every­one at Hudl will par­tic­i­pate in uncon­scious bias train­ing as well as enhanced train­ing on diver­si­ty, equi­ty and inclusion.
  • We still have a long way to go to build out a team that reflects the diver­si­ty of the cus­tomers we serve and com­mu­ni­ties in which we live. We will stay account­able to this objec­tive by shar­ing our diver­si­ty report pub­licly and increas­ing our invest­ment in more inclu­sive recruit­ing and hir­ing practices.
  • We will use our plat­form to ampli­fy Black voic­es and seek to increase the diver­si­ty of our user com­mu­ni­ty by donat­ing our tools to sports orga­ni­za­tions sup­port­ing under­served com­mu­ni­ties of col­or. We want to help tal­ent every­where thrive and ensure that all ath­letes have a chance to build a high­light and get it in the hands of recruiters and scouts.

We all need to be part of the solu­tion. This is our start to doing more. We need to sus­tain the momen­tum we’re see­ing and bring real change. Black lives matter.

David Graff

David Graff, CEO